Published on May 17th, 2014 | by Daniel Sherman Fernandez0
Caltex BCARD Rewards Grandly Six BCARD Holders
Six BCARD holders, two of which were sponsored by Caltex, are still finding it hard to believe how lucky they are. Their winning entries in the BCARD “Swipe Your Way to Cardiff City” contest snagged the Grand Prize of VVIP seats for two in the Chairman’s Box to watch the Cardiff City vs Liverpool match recently. These seats that are usually reserved for a select few, is “By Invitation Only”, and comes with the privilege of mingling with other VVIPs including Cardiff City’s owner Tan Sri Vincent Tan.
“At Caltex, we strive to find ways to make the journey of our loyal customers more enjoyable. Living up to the JOURNEY Card’s tagline of ‘Every Journey’s a Reward’, this momentous experience is just one of the many rewards we have in store for our customers,” said Chevron Malaysia Limited’s Chairman, Jeremy Oh.
“We wanted to give our members an experience of a lifetime and could not think of a better way than to make it possible for them enjoy the ultimate seats in the house,” said Gary Yeoh, Director of BLoyalty Sdn Bhd, which is the operator of BCARD that differentiates itself by being very lifestyle focused and ensuring unique and memorable experiences. It is proud to partner more than 60 merchants in different lifestyle categories such as F&B, retail, education and health.
Not satisfied with just giving an all-expenses paid trip plus regular tickets, BLoyalty pulled out all the stops to up the ante. “You can’t put a price tag to the exclusive invitation,” Yeoh added, “It’s simply priceless!”
One very elated lucky winner was Tan Yi Wen, a Caltex loyalist who thinks that travel packages make the best prizes. “I had a fantastic time in Cardiff and my husband was completely bowled over by the VVIP experience,” she said.
“I will never forget it,” said Kedah-based die-hard Cardiff City fan Intan Asmira who has been participating in all the Cardiff City related contests organized by BCARD. She went all out to win the Grand Prize; not only did she patronize as many BCARD partners’ outlets as possible, she also utilized the online partners. Her efforts clearly paid off and Intan is extremely grateful to have won.
Yet another satisfied customer who could not contain her excitement was Goh Pui Yen who is very comfortable with on-line shopping. BCARD’s on-line merchants such as Lazada and Zalora are amongst her favourites. “I think it’s great that BCARD has such interesting contests and I hope they will continue to do so,” she said, adding that her wish is for more contests with holiday packages and tech gadgets as prizes.
Together with 3 other Grand Prize winners and their chosen travel partners, they spent 4 days 3 nights in Cardiff and watched the Cardiff City match against Liverpool on 22 March 2014.
Under this partnership with BCARD, JOURNEY Card holders can earn and redeem BPoints at other outlets participating in the BCARD loyalty program such as Starbucks, Chatime and Lazada, with more than 1,200 participating merchant outlets combined.