Published on November 24th, 2014 | by Daniel Sherman Fernandez2
Audi Designer Interior, Love It Of Loathe It!
As part of Audi’s ongoing support of contemporary art in Australia, the company’s partnership with Queensland Gallery of Modern Art (GOMA) is producing some thought provoking work as part of the ‘Future Beauty: 30 Years of Japanese Fashion’ exhibition.
This stunning new exhibition is a showcase and celebration of Japan’s fashion avant-garde, exploring traditional art, pop culture and western themes in a heady mix of future visions. As part of the exhibition, Audi is looking at how progressive design philosophies such as those showcased in the exhibition might not only challenge our perception of beauty in the future, but also influence how we design our vehicles.
Drawing on these progressive designs, the interior of an Audi became a literal work of art, as it was transformed through the use of bold colours and futuristic panelling which referenced traditional Japanese modes of dress and an obvious degree of the fantastic.
Using the high-tech fabric neoprene, favoured by the likes of designers Toni Maticevski and Dion Lee (the latter having worked with Audi on the original A1 launch project), allows tremendous versatility, the Audi interior is transformed into something that might just become a reality or even a foundation of reality in the future.
Indeed, as well as becoming a living piece of contemporary art in its own right, the project ultimately seeks to look at what these designing minds might be driving years into the future.
The Audi brand has always been a design leader, as referenced by extraordinary vehicles like the Bauhaus-inspired Audi TT. The company is also well-aware of the ever-changing environment in which it operates and its Audi Urban Future Award is the primary example of how the company is integrating itself into the world of tomorrow, to ensure it remains relevant and current.