Published on February 5th, 2015 | by Daniel Sherman Fernandez0
Caltex JOURNEY Card Promotion Lucky Winners Drive Off Mazda Cars
There was plenty of cheer for two lucky monthly winners who won Mazda 3 Skyactiv cars in the on-going Caltex JOURNEY Card Swipe and Drive promotion jointly organized by Chevron Malaysia Limited and BLoyalty Sdn Bhd (BCARD).
However, the good news did not end there. Due to the overwhelming and encouraging response from Caltex customers, it was announced that the Caltex JOURNEY Card Swipe and Drive promotion has been extended for another one month to 14 March 2015 with an additional Mazda CX-5 car and a HTC One M8, a rare premium model smartphone inlaid with 24 carat gold worth RM5,000, up for grabs. This also means that apart from this extended promotion, there is still a Mazda 3 Skyactiv, 10 units of HTC Desire EYE smartphones and Caltex prepaid StarCash cards worth RM200 each to be won for the January 15 to February 14 phase of the promotion.
Today, there was plenty of excitement at the prize giving ceremony for the November 15, 2014 to January 14, 2015 winners at Berjaya Times Square where businessman Yeoh Beng Soot, aged 58 and computer technician Mohamad Sukri Md Isa, aged 31, both hailing from Penang received their Mazda 3 Skyactiv cars. Ten out of the 20 winners of HTC ONE E8 smartphones worth RM1,699 each were also present to receive their prizes.
“We at Caltex are delighted at the response towards the Caltex JOURNEY Card loyalty program and the Swipe and Drive promotion. We take great satisfaction because we are able to reward our customers’ loyalty and add value to every visit to a Caltex station.
“We are always looking for ways to make each journey and visit to Caltex stations more meaningful for our customers, and the Caltex JOURNEY Card loyalty program and Swipe and Drive promotion are manifestations of this commitment,” said Chevron Malaysia Country Chairman, Shahid Ahmed.
Shahid also urged those who are not Caltex JOURNEY Card members yet to apply for the card at any Caltex service station to start enjoying the many benefits offered by the program.
Commenting on the Swipe and Drive promotion, Gary Yeoh, Director of BLoyalty Sdn Bhd, added: “We are very pleased with this promotion and the excitement it is creating. We view this partnership between Chevron and BLoyalty as a strategic one as it adds value for our mutual customers. Caltex has a reputation of offering high quality services and products and the JOURNEY Card is another feather in its cap.”
Under the Swipe and Drive promotion, motorists with the Caltex JOURNEY Card or BCARD just need to spend a minimum of RM40 on petrol at any participating Caltex service station to be eligible to participate and stand a chance to win the attractive prizes. However, customers who swipe the Caltex JOURNEY Card have an added advantage in that they will have five times more chances to win.
The Caltex JOURNEY Card Loyalty Program, a program which aims to reward customers by adding value to petrol purchases at Caltex service stations as well as purchases at other BCARD partner outlets, was launched by Chevron Malaysia Limited in partnership with BLoyalty Sdn Bhd on January 15 last year.
Also, under this partnership, Caltex JOURNEY Card holders can earn and redeem BPoints from more than 70 BCARD merchants, at over 2,800 outlets nationwide, apart from purchases made at Caltex stations.