Published on February 16th, 2015 | by Daniel Sherman Fernandez0
SHELL HELIX’S #CLEANMYENGINE CONTEST REWARDS THREE MOTORISTS
Three lucky motorists experienced a rejuvenating experience for their cars and themselves as Grand Prize winners of Shell Helix’s #cleanmyengine online contest. The three, Faudzina Khamis, K’ng Choo Wei and Noel Kuppan each won a premium auto detailing package worth RM1,500 at Regal Valet in Bangsar, a 3¼ -hour Sultana Hammam spa package worth RM550 at Hammam Bangsar Village and a 4-litre pack of Shell Helix Ultra 5W-40 with PurePlus Technology worth RM235.
The Shell Helix #cleanmyengine contest, which was held from December 29, 2014 till January 29, 2015, also gave away 10 Consolation Prizes comprising a 4-litre pack of Shell Helix Ultra 5W-40 with PurePlus Technology worth RM235 and an exclusive PurePlus Technology cube containing actual base oil made from natural gas. For product planner Faudzina Khamis, 42, doing online research on possible reasons for the coarseness of her 12-year old MINI’s engine led her to discover the online contest on Shell Malaysia’s website.
“I have always left the decision on motor oil to my regular workshop. I then decided to learn more about the subject and now understand how a good oil makes a whole lot of difference, especially one that can clean as well as the Shell Helix Ultra with PurePlus Technology. The experience has been so rewarding as both my car and I now feel spanking new!” she said.
Winner K’ng, 35, a Penang-based doctor, was represented by his wife, Lee Woei Lin.
“My husband chanced on the contest online and participated as our family are Shell users. I am glad he won as both our family SUV and I were rewarded with a thoroughly pampering spa experience,” said the happy Mrs K’ng.
Self-employed Noel Kuppan, 37, a frequent visitor to the Shell Malaysia website, was impressed with how a sophisticated lubricant could be produced from 100 per cent natural gas and submitted a creative, rhyming slogan. As a result, his trusty, well-used 12-year old Proton Saga Aeroback regained some lustre, especially in the engine compartment and the interior after a 5-hour detailing session.
According to Shell Helix Brand Manager Joanna Lean, the contest succeeded in reaching out to discerning car owners and amplified the superior cleansing abilities of the flagship Shell Helix Ultra with PurePlus Technology 5W-40 fully synthetic motor oil.
“We wanted our contest winners to experience something akin to what a motor oil with Shell’s revolutionary PurePlus Technology would do to a car engine. Imagine a motor oil made from natural gas that is so pure that it cleanses your car inside out so that you can enjoy an optimum driving experience,” she said.
Shell Helix’s revolutionary PurePlus Technology produces a clearer base oil with virtually none of the impurities found in crude oil. The pure, synthetic base oil from natural gas, is produced at the Pearl Plant in Qatar; a partnership between Shell and Qatar Petroleum. This base oil delivers higher levels of cleansing and protection, hence, no other motor oil cleans your engine better.
On top of enhanced cleansing, Shell Helix Ultra with PurePlus Technology provides superior wear and corrosion protection, and helps to provide superior resistance to oil degradation beyond the latest industry standards, even at the longest manufacturer-recommended oil drain intervals. For drivers, all of this helps to extend engine life and reduce maintenance costs.
Shell Helix Ultra with PurePlus Technology is tried and trusted by some of the world’s leading engine makers. The product has received OEM approvals from manufacturers including Ferrari, Maserati, Mercedes, VW, Ford, Honda, GM, Chrysler, Hyundai and the new partnership with BMW.
To experience the cleaning power of the revolutionary Shell Helix Ultra with PurePlus Technology, simply visit any of the authorised Shell Helix Workshops nationwide listed at www.shell.com.my/helixworkshop