Published on August 13th, 2015 | by Subhash Nair


BMW Launched 640i Gran Coupe in Malaysia

BMW Group Malaysia today introduced the new BMW 6 Series Gran Coupé in the form of the new BMW 640i Gran Coupé. As the latest interpretation of the first four-door coupé in the history of the brand, the new BMW 640i Gran Coupé is now more dynamic and sophisticated with an injected expression of sportiness – the M Sport Package.

“In the automotive world, the BMW Group are specialists when it comes to creating premium sports coupés. Our tradition of imagining, designing and building luxurious yet performance-based four-seat, two-door coupés are well documented in automobile history. With the new BMW 6 Series Gran Coupé, we were able to build on this expertise to create a very appealing sporty and luxurious four door coupé which sets a new benchmark in an all new automotive segment.” said Mr Alan Harris, Managing Director and CEO of BMW Group Malaysia.

The design of the new BMW 640i Gran Coupé sees the elegant form of the BMW 6 Series imbued with the character profile of a four-door vehicle and is further accentuated with the appeal of the most powerful letter in the world – M.

The new BMW 6 Series Gran Coupe (1)

In typical manner of the M Sport expression, the harmonious proportions; precise lines and sleek contoured surfaces of the new coupé receives an injection of performance orientation to further complete the new look of the car. The M Sport package offers the M Aerodynamic kit which includes front and rear apron as well as sill covers on the side in body colour. As for the rear, the M Sport package offers a sportier bumper trim in Dark Shadow Metallic to contrast the body colour to further differentiate the M Sport identity.

The front end of the new BMW 640i Gran Coupé demonstrates an eye-catching presence while underlining the high-level engineering content of the new sports coupé. Its new design cues include redesigned Adaptive LED headlights and Selective Beam, both featured as standard as well as indicators which are positioned in the accent line above the headlights and in the exterior mirrors for a more stylish character.

Goodyear eagle 650x85(DSF)

The two halves of the redesigned kidney grille, meanwhile, appears larger with nine grille slats with matt black sides angled slightly towards the top to accentuate the “shark nose” character of the front end. Additional new sporting accents highlighted in the new BMW 640i Gran Coupé include a dynamically designed chrome element on the outer air inlets in the front apron and a horizontal trim element within the air inlets.

The powerful rear end of the new BMW 640i Gran Coupé, which design is made of clearly structured surfaces and horizontal lines, add further presence to the car’s impressive sporting capabilities and blends with the new horizontal chrome element below the license plate bay to further emphasise the sophistication of the new sports coupé.

The conspicuously flared wheel arches and underbody meanwhile, accentuates the car’s wide track and underline the horizontally structured character of the rear end; as well as further reduce drag and enhance fuel efficiency. The new BMW 640i Gran Coupé also arrives with 19” M double-spoke light alloy wheels as standard.

Inside, the characteristics of the new BMW 640i Gran Coupé is further emphasised with the presence of a centre console in a sophisticated black panel finish while the central Information Display now features a frameless design. This is combined with the in-plane switching (IPS) technology to not only provide a more sophisticated appearance, but also less dependence on viewing angle and improved visibility in sunlight.


Another efficient upgrade to the new BMW 640i Gran Coupé is the “seatbelt parking” function, which serves to enhance the convenience of front seat passengers. It reduces pull to ensure the belt fits comfortably and once unfastened, an electric motor will assist with retraction of the seat belt.

Further emphasising the sporty and luxurious ambience in the car, the new BMW 640i Gran Coupé is fitted with bicolour Nappa leather upholstery in Ivory White/Black or Cognac/Black.

The new BMW 640i Gran Coupé is fitted with a comprehensive range of BMW EfficientDynamics features which work to deliver higher efficiency combined with reduced C02 emissions. Powered by a 3.0-litre six-cylinder in-line engine, the new BMW 640i Gran Coupé is capable of generating a maximum output of 320hp with torque peaking at 450Nm, enabling the new sports coupé to sprint from 0 to 100 km/h in just 5.4 seconds at a top speed of 250 km/h. Despite the spectacular acceleration power, the new BMW 640i Gran Coupé remains impressively economical with an average fuel economy which stands at a notable 7.8 litres per 100 kilometres and C02 emissions of just 182 grams per kilometre.

Further highlighting the performance credentials of the new BMW 640i Gran Coupé is the presence of a new sports exhaust system with an adjustable flap. Featured as standard, this new sports exhaust system provides a particularly sporty sound when the new BMW 640i Gran Coupé is set in Sport mode, thereby further emphasising the new sports coupé’s ability to deliver sportiness, spaciousness, convenience, excellent everyday usability, exemplary efficiency and ultimately, the sheer driving experience of a BMW.

The estimated retail prices (on the road, without insurance with BMW Malaysia’s latest 5 Years Unlimited Mileage Warranty and Free Scheduled Service Program) of the new BMW 640i Gran Coupé is RM 788,800.00

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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