Published on January 19th, 2016 | by Subhash Nair0
Bentley Sees Large Growth in a Number of Markets
Bentley Motors delivered10,100 cars in 2015, following double-digit growth in Europe, strong performance in Bentley’s UK home market and North America retaining its position as the number one region. This helped Bentley achieve its third consecutive year of selling more than 10,000 cars.
Record sales in South Korea, Japan and the Middle East – with United Arab Emirates establishing itself as the fifth most successful single country – further reinforces Bentley’s position as the most sought-after luxury car brand in the world.
Bentley increased its presence around the world to 58 markets, more than ever before, with 203 retail partners. These partners will invest over €100 million this year in newly-styled modern, luxury showrooms.
The number one customer region throughout 2015 was North America, closing the year delivering 2,864cars, slightly down from 3,186 in 2014. This accounted for 28% of global deliveries.
In Europe, sales were up by 10% with 1,695 cars delivered against the previous figure of 1,539 cars. Bentley’s home market, the UK, continued to perform strongly establishing itself as the second highest selling country, delivering 1,457 cars, up from 1,387 in 2014, achieving an 85% export figure.
Bentley delivered 1,274 cars to the Middle East in 2015, up by eleven cars from 2014, with the success driven by the introduction of the Continental GT V8 S.
Bentley was not immune from the current challenging sales conditions the automotive sector faces in China; however remains committed to its customer and retail partners in the region, and is confident of long-term success. Bentley delivered 1,615 cars, down from 2,560 in 2014. Excluding China sales figures, Bentley maintained its record-breaking performance in 2015 for the rest of the world.
The Asia Pacific region delivered 455 cars, against 457 in 2014. Japan saw growth of 15%, delivering 353cars against a total of 306 cars in 2014.
Finally, South Korea, following the introduction of the Flying Spur V8, delivered 387 cars, up 20% from the 2014 figure of 322.