Automotive

Published on January 21st, 2016 | by Daniel Sherman Fernandez

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Jeep Was Europe’s Fastest Growing Brand In 2015

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In 2015, Europeans registered more than 88,200 Jeep vehicles, an increase of 113% compared to the previous year, translating into a 132.2% increase in terms of revenue.

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That was enough to confer Jeep the title of fastest-growing brand on the European market last year.
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To get a very eloquent idea of the scale of this improvement, it’s enough to look at what happened in the UK, where last year alone Jeep sold more vehicles than the previous four years (2011 through 2014) combined.

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France also registered record sales, ending the year with a 208.5% increase over 2014. And the trend goes on in all the other main countries.
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As expected, the main driving force behind this rejuvenation was the excellent Renegade. The compact SUV accounted for 49.8 percent of total Jeep sales in the EMEA region (Europe, Middle East and Africa), with 54,800 units finding new owners during 2015. The improved Grand Cherokee came in second with 28,159 units sold, which translates into almost 24% of total sales.

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