Automotive

Published on January 21st, 2016 | by Daniel Sherman Fernandez

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Rolls Royce Global Sales Drastic Drop

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Worldwide, the ultra-luxury Rolls Royce sales declined to 3,785 cars from a record 4,063 in 2014. The BMW owned brand does not break out regional sales, but the U.S. represents about 30% of its global sales. Rolls-Royce global sales tumbled in 2015because of a 54% decline in China despite a 6% increase in North America.

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While sales grew in other regions, in China, Rolls-Royce sales fell because it was not seen as the right thing to be seen in because of the government’s campaign against conspicuous consumption.

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In the U.S., sales were driven by the Ghost sedan, while sales of the Wraith fastback were flat.

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Good news however for the customized features which is a major revenue source for the brand as this was up 20% in North America, the second highest after the Middle East. In the U.S., the all-new Dawn convertible based on the Wraith is now sold out through 2016, “and most of 2017 is also sold out.

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