Automotive

Published on January 19th, 2016 | by Subhash Nair

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Perodua Celebrate its Best Year and Prepares for an Even Better One

Perodua reached another milestone with over 213,300 vehicles sold in 2015 backed by the strong demand for its Axia, Myvi and Alza models.

Perodua President & CEO, Datuk Aminar Rashid Salleh said that Perodua was fortunate as it’s products and services over the best value for money to its customers.

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Aminar stated that based on the company’s internal estimates, the total industry volume for 2016 would grow slightly to 670,000 from last year’s 667,000 with new product launches taken into account.

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He added that Perodua sees the demand momentum for its models to grow this year to 216,000 against last year’s 213,300 assisted by strong sales and marketing efforts as well as further improving its customer experience through all its sales and service network.

Perodua’s after sales business has also broken new records with 1.96 million intakes for 2015, a 2.5% year-on-year increase.

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“The increase is mainly due to further upgrading of its existing service facilities for the comfort of our customers,” Aminar said. Parts and accessories revenue has also created history with revenue sales of RM248 million for 2015, an increase of 2% over 2014’s figure.

Perodua is also expecting a higher intake this year with 2 million vehicles patronising its service centres nationwide, while revenue from parts and accessories is expected to grow by 5% to 260.2 million in 2016.

“While we are thankful and happy for the results in 2015, Perodua needs to focus on our next transformation phase in order to be ready for the stiffer competition and market liberalisation,” he added.


About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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