Automotive

Published on February 3rd, 2016 | by Subhash Nair

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Isuzu Remains Malaysia’s Top Truck Brand in 2016

Isuzu remains the preferred brand among Malaysian commercial vehicle operators as its trucks retained its No.1 position on the sales charts for 2015.

Isuzu Malaysia achieved another record year when Malaysians purchased 6,387 Isuzu trucks last year compared to 6,321 the previous year, giving the Japanese giant the enviable position of being the top truck brand in Malaysia for the second consecutive year.

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Buoyed by a significant growth in demand of close to 100% for its Forward medium-duty and Giga heavy-duty and prime mover trucks, Isuzu continued its domination of the Malaysian truck market, taking a commanding 36.2% share of the market.

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Speaking upon release of the 2015 market report by the Malaysian Automotive Association (MAA), CEO of Isuzu Malaysia Kenji Matsuoka attributed the weaker economic sentiment and the heightened customer-centric efforts by the company contributed towards Isuzu’s success in becoming the brand of choice.

He added that the company’s initiatives that focused on establishing a strong customer-centric foundation had further led to heightened customers confidence.

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To find out how Malaysia’s best selling trucks can help your business save operating costs, consult your nearest authorized Isuzu Truck dealer. For a full list, call 1-300-88-1133 or visit www.isuzu.net.my/truck


About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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