BMW Motorrad Enjoys a Jump in Sales Based on 1st Quarter 2016 Data
BMW Motorrad achieves its best start into the new motorcycle season to date with a solid growth of 7.7 %. In the first three months of 2016, 33,788 motorcycles and maxi scooters were delivered to customers (compared to 31,370 units in 2015) or 2,418 units more than in the equivalent period last year. In the month of March alone, BMW Motorrad delivered 16,465 vehicles worldwide amounting to a 3.5 % growth in sales.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: “BMW Motorrad has started into the new 2016 motorcycle season with the best first quarterly sales of all time. With a solid growth of 7.7%, BMW Motorrad remains firmly on course for success following the record year in 2015. The current model range is very popular with our customers. This is also reflected by the high number of incoming orders. We are expecting are very positive business performance this year, too.”
Europe and Asia are the main growth markets. For the former, Spain records the biggest percentage of +39.2% or 2,9190 units sold. Germany still remains the strongest single market with 5,668 units (+5.6 %). In China BMW Motorrad has increased sales by 74.4 % to 853 units sold.
The BMW Motorrad sales ranking is still headed by the R 1200 GS travel enduro and its sister model, the R 1200 GS Adventure. In the first three months already more than 11,391 flat-twin GS motorcycles have been delivered to customers worldwide. Next on the list of the most sought-after models is the BMW S 1000 RR (2,385 units) and the BMW S 1000 XR (2,206 units).
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