Published on April 8th, 2016 | by Daniel Sherman Fernandez


Ducati XDiavel S Honoured with “Red Dot Award 2016: Best of the Best”

The XDiavel S, the innovative Ducati cruiser, has won the “Red Dot Award: Best of the Best” in the “Product Design” category, one of the most prestigious design awards currently.

XDiavel Red Dot 2

Every year, the Red Dot Design Award is given to the most original, deserving examples of design and innovation.

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A highly qualified jury, consisting of 40 internationally renowned experts, assessed over 5,000 products before assigning the coveted prize to the XDiavel S, rewarding the new Ducati cruiser with the title “Best of the Best”.

This award shows how a Ducati motorcycle can be a style, innovation and performance icon – all in one.

“Long, low-slung, muscular, with contemporary lines and sophisticated componentry. Above all sexy,” said Andrea Ferraresi, Ducati Style Centre Manager about the style and design of the XDiavel S.

XDiavel Red Dot 3

He further adds, ”Extreme in its proportions, the XDiavel was deliberately design “element by element”. If you observe each one individually, it is as if the frame, the fuel tank, the headlamp, the tailpiece and the silencer live a life of their own, yet at the same time they go to make up a perfectly balanced, harmonious whole. A prize such as the Red Dot Award rewards Ducati’s creativity and innovation as much as it repays our tenacity in facing new challenges and venturing along new roads.”

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