Mercedes Brand Value Increases The Most |

Automotive

Published on June 11th, 2016 | by Daniel Sherman Fernandez

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Mercedes Brand Value Increases The Most

Mercedes-Benz E-Class Estate (BR 213), 2016

Mercedes’ brand value increased at the highest rate according to the BrandZ Top 100 Most Valuable Global Brands study of any brand in the automotive top 10. The Stuttgart-based automaker boosted its brand value by 4% to USD22.7 billion, which helped it keep hold on the No. 3 spot.

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Mercedes has greatly benefited from the all-new E-Class sedan and has done particularly well this year, especially in China. Mercedes Benz has a series of models that appeal very well to a series of target consumers.

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The spread of its portfolio is paying off really, really well especially in Malaysia where it has taken a significant lead in the luxury car segment in 2015 and also in the first quarter of 2016.

Mercedes-AMG GLC 43 (X 253), 2016 Exterieur: Obsidianschwarz; Interieur: Leder Schwarz, Performance Sitze Kraftstoffverbrauch kombiniert (l/100 km): 8,3 CO2-Emissionen kombiniert (g/km): 189 exterior: obsidian black; interior: leather black, performace seats Fuel consumption, combined (l/100 km): 8.3 CO2 emissions, combined (g/km): 189


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