Published on June 11th, 2016 | by Daniel Sherman Fernandez0
Mercedes Brand Value Increases The Most
Mercedes’ brand value increased at the highest rate according to the BrandZ Top 100 Most Valuable Global Brands study of any brand in the automotive top 10. The Stuttgart-based automaker boosted its brand value by 4% to USD22.7 billion, which helped it keep hold on the No. 3 spot.
Mercedes has greatly benefited from the all-new E-Class sedan and has done particularly well this year, especially in China. Mercedes Benz has a series of models that appeal very well to a series of target consumers.
The spread of its portfolio is paying off really, really well especially in Malaysia where it has taken a significant lead in the luxury car segment in 2015 and also in the first quarter of 2016.