Automotive

Published on October 18th, 2016 | by Daniel Sherman Fernandez

0

Apple Scraps Its Car Program. Really?

Apple says bye bye to its long-rumored electric vehicle program and decides to concentrate it research and development millions on products to keep ahead of Samsung and Lenovo. Still, it is rumored that Apple will continue to focus its efforts on developing an autonomous driving system.

apple-iphone

Apple started designing its own driverless electric vehicle back in 2014 and the company embarked on an “aggressive hiring spree” to meet its purported 2020 launch goal.

One of the many reasons for this move is that Apple has struggled with automotive supply chains. Former GM and BMW exec Bob Lutz was one of the more outspoken Apple Car sceptics, and was quoted in February last year as saying:

“When it comes to actually making cars, there is no reason to assume that Apple, with no experience, will suddenly do a better job than General Motors, Ford, Volkswagen, Toyota, or Hyundai. So I think this is going to be a gigantic money pit, but then it doesn’t matter. I mean Apple has an embarrassment of riches, they don’t know where to put the cash anymore. So if they burn 30 or 40 billion dollars in the car business, no one’s going to notice.”

BHP-Harmony-in-Performance_DSF_Banner-English_650x85_20160610

Well, things could change again in the coming 12 months as this rumor could well be a smoke screen to divert attention until Apple rocks the market with its own Tesla competing car.  Watch this space, an Apple car could be appearing here.

GoodYear-GY_WFA_640x98


About the Author

www.dsf.my is a service to the public and other website owners. www.dsf.my is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site www.dsf.my. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. www.dsf.my is not responsible for the accuracy or content of information contained inside.



Leave a Reply

Your email address will not be published.

Back to Top ↑