Volvo Has BMW, Audi & Mercedes In Its Sights
Volvo expects to take another big step forward in its revival by adding the S90 sedan and V90 station wagon but a challenge looms. The Swedish automaker anticipates it will be difficult to fulfill forthcoming orders for the new cars while keeping pace with the enormous global demand for its award-winning XC90 crossover.
“The question is: Do we have enough material to meet the customer requests? That is a weekly challenge, but it is a very positive problem to have,” said Kent Falck, who is director of all three models.
Falck said Volvo’s annual global sales forecast is 40,000 for the V90 and 20,000 for the S90. “Do I think we can sell more? Yes,” said Falck, who is working to remove the bottlenecks in supply. He will need to move fast because market watchers expect the V90 to push past the Audi A6 Avant to reach the top of Europe’s important large premium station wagon segment next year.
The V90 will replace the V70. Volvo sold 27,841 units of the V70 globally last year. The new S90 replaces the S80, which accounted for just 10,330 units of Volvo’s 503,127 sales last year.
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