Ford Fiesta for 2017 unveiled
Ford Motor Company delivered the global debut of the next generation Ford Fiesta at a special “Go Further” event in Cologne, Germany. Not one, not two, but four fun to drive Fiestas are ready for the global market. Looking very premium on the exterior and also in the cabin, this Fiesta looks ready to tackle the German hot hatchbacks with ease.
Ford revealed four distinctive production variants of the next generation Fiesta: the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Fiesta Vignale and the Fiesta Active crossover.
Featuring an elegant exterior, and ergonomic interior that offers an 8 inch floating high-definition touchscreen and Ford’s sophisticated SYNC 3 communications and entertainment system, Fiesta also will be the first Ford to deliver a premium B&O PLAY Sound System.
The expanded Fiesta range will offer more personalisation options to customers than ever before, and enhances the sporty, fun to drive character that has delighted generations of customers.
The next generation Ford Fiesta debuted with a spectacular unveil to music performed by the award-winning DJ Yoda assisted by a “YuMi” collaborative robot. Ford is among first auto makers to develop a new, closely integrated approach to car workers and collaborative robots working together on the assembly line. DJ Yoda and “YuMi” performed a setlist of tracks from 1976 onward in celebration of Fiesta’s 40th anniversary.
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