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Published on January 11th, 2017 | by Daniel Sherman Fernandez

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Jaguar Land Rover vehicle sales up up and up

Jaguar Land Rover’s global sales rose 20% to a record 583,312 cars last year, as the company continues its rapid expansion with the aim of building 1 million vehicles a year at the turn of the decade.

Despite the annual jump, sales growth slowed to 12% year-on-year in December, the carmaker said.

The automaker, which was revived by India’s Tata Motors in 2008, has since invested heavily in new models and expanded production with plants in China and Brazil and construction of a new site in Slovakia is under way.

Sales of luxury Jaguar models rose 77% to 148,730 units in 2016 due to strong demand for a range of new high-end products including the F-Pace, the brand’s first SUV, which was launched last year and accounted for nearly a third of Jaguar’s overall demand with sales of 45,973. Volume at Land Rover was up 8 percent to 434,583.


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