Published on June 21st, 2017 | by Subhash Nair


Tyreplus Transforms Auto Maintenance Service in the East Coast

Mention an auto workshop or garage and most would conjure up a cluttered, messy and greasy space in a humid and noisy environment.

Apart from these trademark signs, most traditional auto service centres fail to offer consistently reliable, trustworthy and quality service, leaving car or fleet owners in doubt if their vehicle has been safely tended to.

In a bid to alter perceptions and offer Malaysians a convenient and high-quality car care service by a trusted, reliable and caring professional network, Michelin Malaysia introduced its internationally-recognised TYREPLUS retail network nationwide in 2009.

Since its introduction, TYREPLUS has grown to be the largest independent car maintenance network in Malaysia, boasting over 50 outlets and growing. The outlets provide ancillary services ranging from tyre replacement, tyre repairs, wheel balancing, wheel alignment and regular car maintenance with the support of leading international brands including Michelin, BFGoodrich, Bosch, Mobil 1, Total and Tech.

Furthermore, TYREPLUS outlets promise comfortable waiting areas equipped with air-condition and even Wi-Fi.

To accompany its fast expansion, TYREPLUS recently unveiled its new visual and corporate identity, in line with its plans to rebrand its network in Malaysia over the next 4 years. This includes 5 TYREPLUS outlets in the East Coast region.

According to Michelin Malaysia’s Managing Director, Mr. Pascal Nouvellon, its investment to rebrand its outlets in the East Coast mirrored the importance of the region as a significant market for the Company.

For car sevice centre; Pomcek Solutions Sdn Bhd in Kota Bharu, signing on as a TYREPLUS dealer was a sound decision for the 30-year family business.

According to third-generation outlet director, Mr. Richard Tan, the in-depth and thorough procedures each TYREPLUS outlet is required to follow, assures customers of high quality end-to-end service unlike traditional service centres.

While the recent slow-down in the car service market is generally felt nationwide, Mr. Eddie Chua, Manager of Pusat Servis Kenderaan Roda Pro in Kuala Terengganu is confident that his six-year partnership with TYREPLUS will offer the business an added advantage to combat this downward trend.

TYREPLUS is Michelin’s global brand of its retailing concept that has an independent network of tyre retail stores across huge markets such as China, Thailand, Australia, India, the Middle-East and South America. It is a one-stop-centre offering customers end-to-end auto servicing solutions all under one roof.

From May 28 to June 30, customers shopping at TYREPLUS have a chance to receive Michelin cooler bags, TYREPLUS branded petrol cards and complementary Tech tyre repair services with the purchase of MICHELIN tyres. Customers may also receive a free anti-slip mat with the purchase of Mobil 1 lubricants.

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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