Published on April 12th, 2018 | by Subhash Nair


Mercedes-Benz Malaysia Introduces EQ Brand Following Successful Q1 2018

Mercedes-Benz Malaysia today announced the introduction of the EQ brand for the local market, an endeavour that brings with it the maiden steps for this exciting new direction in the form of a redesignation of the C 350 e and E 350 e as EQ Power products.

EQ Power will pave the way for EQ, a title reserved solely for a range of pure electric vehicles which have been previewed extensively by the Generation EQ concept car introduced at the Paris Motor Show in 2016.

“By launching the EQ brand led by our technology leaders and range-topping EQ Power C 350 e and E 350 e plug-in hybrid automobiles, we are able to create something highly emotional. The thrill of immediate acceleration with the sustainability of efficient energy consumption. To us, electric mobility is more than an alternative drivetrain. The EQ brand is our technology calling card for customer-focused electric mobility. It extends beyond the vehicle itself to an ecosystem designed to deliver the best value, convenience and luxury to our customers and fans,” said Mercedes-Benz Malaysia, Sales & Marketing, Vice President, Mark Raine.

Following the successful launch of the first Mercedes-Benz branded charging station in Bangsar Shopping Centre, MBM reaffirms its commitment of EEV initiatives in Malaysia with new charging stations in Sunway Pyramid, Pavilion Kuala Lumpur and Desa Park City. Further locations will be announced in the coming future. Similar to the renaming strategy for the C 350 e and E 350 e plug-in hybrids, all current and future charging stations will be rebranded as EQ facilities.

This shift comes following Mercedes-Benz Malaysia’s impressive Q1 2018 sales results. They managed to register a double digit growth of 13.2 per cent compared to the first quarter of 2017. In addition to this, January 2018 notched an impressive 1,200 vehicles sold, a 32 per cent increase compared to January 2017.

This represents an exceptional start to the year as Q1 2018, January and February are respectively the best first quarter, January and February on record. Achieving a 2.8* per cent market share, MBM attributed the success to its strategy of focusing on customers and their needs; matching them with Best Products and Best Customer Experience.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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