Lexus Worldwide 1H 2018 Sales Results Announced
Lexus International today announced it sold 327,838 vehicles worldwide in the first six months of 2018 (January to June). This sales performance represents a 7% increase compared to the same sales period last year (January to June 2017). The 2018CY sales performance so far reflects the effort to match increased consumer demand for utility vehicles with a corresponding increase in production, enabling consumers to find the right vehicle, at the right place, at the right time.
As the segment earning substantial consumer attention, Lexus LUVs were strong performers in the 90-plus markets where Lexus is available, totaling 200,880 global sales during the first half of the year versus 126,957 passenger cars sold.
This LUV sales drive was led by the premium compact NX (84,142 units sold globally, +138%) and the midsize RX (88,369 units, +83.5%). Globally, the lineup of Lexus luxury SUVs accounted for 61% of the brand’s total sales during the first 6 months of 2018.
Despite record breaking LUV sales, success of the reborn flagship LS sedan cannot be understated with total sales of 17,490 (+1,184%). LS Hybrid was the standout performer, posting a +1,944% increase alongside LS gas (+407%) to prove the markets appreciation for takumi craftsmanship, stylish design and new forms of powerful efficiency.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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