Published on November 16th, 2018 | by Subhash Nair


Goodyear Experiments with Retail Concept for Tyre Sales and Installation

The Goodyear Tire & Rubber Company is introducing a completely new tire shopping and installation experience: Roll by Goodyear. The Washington, D.C., metro area is the first market where Roll by Goodyear showrooms and the multiple
installation options will be available.

Shopping preferences have changed with consumers favouring convenience, efficiency and an ability to shop interchangeably online and in-store and Roll by Goodyear was designed with these needs in mind.

Here’s how it works:
– Guests start their shopping online with a seamless experience at or in a showroom. Roll by Goodyear showrooms are located in vibrant lifestyle centres where people live, work and play.
– Once tires are purchased either online or in-store, guests can pick from a handful of installation options. They can drop off their keys at a showroom and enjoy the nearby amenities or Roll by Goodyear will provide valet service that will pick up a guest’s vehicle from a location of their choice and bring it to back to wherever they are. People can also schedule a mobile installation van that will come to where they are and install their tires.
– The entire installation will be accompanied by real-time email or text status updates, so no time is spent wondering when your vehicle will be ready.

Goodyear conducted significant pre-market testing for Roll and the results were extremely favourable across all demographics, particularly with millennials.

While Roll by Goodyear will look, feel and transact differently from Goodyear’s traditional company-owned stores, they are backed by the 120-year history of innovation, quality and superior performance of Goodyear.

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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