Published on November 16th, 2018 | by Amirul Mukminin0
Toyota Bags Four Awards at ASEAN NCAP Grand Prix Awards 2018
Commemorating high achievers in vehicle safety for the ASEAN region, the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP) held its third bi-annual awards ceremony, the ASEAN NCAP Grand Prix 2018, at Karawang in West Java, Indonesia.
Toyota bagged four awards at the occasion which includes ASEAN NCAP Excellence Award for the Most 5 Star Brand (2017-2018), ASEAN NCAP Excellence Award – Continuous Safety Improvement for the Vios and the Rush as well as the Best Adult Occupant Protection Award for the C-HR. The ASEAN NCAP Grand Prix commemorates the achievement of vehicles that have participated in the ASEAN NCAP assessment over the last two years.
Recognising its excellent standards for safety, Toyota was presented with the Most 5 Star Brand Award (2017-2018) for its efforts at enhancing safety standards in the ASEAN region with its vehicles. Toyota is the only brand to have received the highest number of 5-Star vehicle safety rating in evaluations conducted by the ASEAN NCAP in 2017-2018.
The Vios and the Rush were presented with the ASEAN NCAP Excellence Award of Continuous Safety Improvement. The previous generation models of both the Vios and the Rush had received 4 stars. However, with the addition of new and enhanced safety features, both models have been able to receive 5-star rating from ASEAN NCAP in the year 2017 and 2018, respectively. This achievement stands a true testimony to Toyota’s continuous efforts to improve the occupant protection and associated safety standards offered in the vehicles.
The C-HR was also presented with an award for the Best Adult Occupant Protection among all other vehicles evaluated by ASEAN NCAP in 2017-2018.This evaluation is based on frontal and side crash tests conducted by ASEAN NCAP on vehicles which are fitted with crash test dummies that represent adult occupants.
Toyota considers safety as one of its top priorities. Be it vehicle safety or road safety, Toyota is fully aware that safety does not rely solely on the quality of vehicles on the road but on a host of other interrelated components of road traffic safety as well. Toyota’s holistic view to safety stems from its Integrated Three-Part Initiative: Vehicles, People and Traffic Environment.
In terms of vehicle safety, Toyota has been developing safety features and conducting extensive R&D which involves crash tests and simulations on its own, and then analysing the results to continually enhance its safety features. In addition to that, Toyota has also been raising public awareness about safety in the region. To take its commitment to safety a step further, with its first ever global corporate initiative, Start Your Impossible (SYI), Toyota is working towards its ultimate goal of zero traffic fatality. It is through these initiatives that Toyota is committed to achieving a safer, more sustainable and mobile world for everyone.