Published on March 7th, 2019 | by Amirul Mukminin0
Ford Ranger Records Strong Start with 20.5% Market Share
Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, announced a strong sales performance in January achieved thanks to a surge in demand for the new Ford Ranger.
The company sold 590 units of the Ranger last month, helping it garner a 20.5 percent share of the market segment.
“Our stellar start to the year reaffirms the widening market appeal of the tough and smart Ford Ranger. Ranger’s retail sales was also fuelled by the launch of the new Ford Ranger lineup of nine new variants which comes equipped with a host of first and only in-class safety features,” said Syed Ahmad Muzri bin Syed Faiz, Managing Director, Sime Darby Auto Connexion.
Launched in October 2018, the new Ranger lineup is comprised of the Ranger XL, XLT, XLT Plus, Wildtrak and the Ranger Raptor.
Since 2012, the Ranger has consistently won multiple awards, the recent being the 2018 DSF.my Allianz Vehicle of the Year (VOTY) Awards.