Published on April 10th, 2019 | by Subhash Nair0
[Interview] How is Aston Martin Received in the Region?
Late last month, Aston Martin Kuala Lumpur launched the all-new DBS Superleggera. We got an opportunity to speak with the GM of Aston Martin for the region.
In our interview, we ask Nancy Chen about which country buys the highest volume of cars from the company. We learn that the company are doing extremely well in terms of market share in the Philippines.
Ms. Chen tells us that Aston Martin Kuala Lumpur’s market share is expected to rise from around 20% in 2018 to 25% in 2019. Most interestingly is her explanation for why her customers choose Aston Martin over their Italian and German rivals.
Unfortunately, she couldn’t tell us if the next James Bond movie would feature an Aston Martin.
About the Aston Martin DBS Superleggera:
The heart of Aston Martin DBS Superleggera is Aston Martin’s 5.2-litre twin-turbo V12 engine. Set low and as far back in the chassis as possible to optimise the center-of-gravity and weight distribution, this high-performance engine develops 725PS at 6500rpm and 900 Nm from 1800-5000rpm.
Detailed tuning of the V12 together with a new exhaust strategy with active valves and quad tailpipes ensures DBS Superleggera has a commanding and powerful sound character, particularly in the more aggressive dynamic modes, while retaining a level of refinement and civility that compliments its role as the consummate Super GT.
DBS Superleggera deploys its prodigious power and torque to the rear wheels via a new rear-mounted ZF eight-speed automatic transmission.
The DBS Superleggera features a mechanical limited-slip differential, torque vectoring, and a lower final drive. This combines the responses of a supercar with the refinement of a GT. It has a large boot and a maximum speed of 339 km/h.
The chassis is an evolution of the latest generation lightweight bonded aluminium structure first seen on the DB11. There are forged double wishbones at the front and a sophisticated multi-link system at the rear.
The latest generation adaptive damping is fitted as standard, with sensors detecting the prevailing driving conditions. Both the powertrain and chassis have a choice of three dynamic modes – GT, Sport and Sport Plus. These can be selected by the driver to intensify or relax DBS Superleggera’s responses.