Published on June 4th, 2019 | by Daniel Sherman Fernandez0
Photographer David Yarrow takes the Defender across Africa
The new Land Rover Defender is not on sale yet, has not had a global unveiling yet and is still undergoing testing around the globe, but….Land Rover management has decided to allow David Yarrow to drive it across Africa in full camo for a really good cause.
Press Release: World-famous fine art photographer David Yarrow has teamed up with Land Rover in support of Tusk to raise awareness of declining lion numbers in Africa by capturing a set of stunning wildlife images.
Tusk has designated 2019 as its Year of the Lion to bring the issue of threatened lion populations to the top of the conservation agenda. To support the initiative, Land Rover sent a prototype of the new Defender 4×4, which will make its world premiere later this year, to the Borana Conservancy in Laikipia, in northern Kenya, to help support lion tracking and monitoring operations.
The new 4×4 promises to bring an unparalleled breadth of capability and new levels of comfort and driveability to the Defender family and was tested by expert wildlife managers performing a series of real-world activities in Borana. Land Rover’s link to East Africa stretches back to 1948, when some of the first 48 pre-production Series models were tested in the region.
Yarrow was on hand to capture a series of images as the new Defender, wearing a specially devised camouflage, was put to work locating a pride of lions. There are currently fewer than 20,000 African lions remaining in the wild, compared with 25,000 rhinos (20,000 white rhinos and 5,000 black rhinos), and three-quarters of African lion populations are in decline.