Ford Ranger Demand Continues to Surge in Malaysia
Ford’s official distributor in Malaysia, Sime Darby Auto Connexion (SDAC) reported that strong demand has helped drive Ranger’s first-half share of the pickup segment to 17.2 percent, an increase of 1.7 percentage point from the same period last year.
“The ‘Built Ford Tough’ Ranger continues to earn the favour of customers across the country and build on its growing success in the market,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company.
“Ranger sales are growing steadily as it continues to attract a wide range of customers who are looking for a versatile vehicle that is suitable for both work and play,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto ConneXion.
“We’re confident that the Ford Ranger will continue to drive our momentum in Malaysia and we remain committed to continuously enhance our customer and ownership experience,” added Muzri.
Ford Ranger was recently named ‘2019 Malaysia Pick-up Truck of the Year’ at the Frost & Sullivan Asia Pacific Best Practices Awards. The award is the latest in a string of significant accolades the Ranger has received in Malaysia, including the ‘Pickup Truck of the Year’ at the 2019 DSF.my Allianz Vehicle of the Year Awards (VOTY).
You can read our reviews on the Ranger Raptor and Ranger XLT+ here.
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