Automotive

Published on July 11th, 2019 | by Subhash Nair

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Get a Built-in toll-reader Reader from Lokatech

Do you want a built-in toll reader in your vehicle just like the new Perodua Myvi Advance has? Well, there’s a new product in the market looking to fill that need. It’s called ‘LokaTAG’ and it’s quite the setup.

The people at LOKATECH Engineering have collaborated with EFKON (who are the technology provider behind SmartTAG) to come up with this integrated built-in toll reader.

LokaTAG is priced at RM499 per unit and is functionally similar to portable readers like MaxTAG or your standard SmartTAG reader. It’ll even sound a little alert when your Touch ‘n’ Go card’s credit balance is low. What’s different from the portable readers is that it doesn’t require battery replacement as LokaTAG is plugged right into your vehicle’s power socket.

There are two components to LokaTag – the card reader itself and the antenna which is affixed to the windshield. They’re available on Shoppee and if you add RM1 to the price, you get free installation in Klang Valley, Johor Bahru or Penang (they’ll come to you) and the option for 0% Interest Easy Payment Plan over 6 months (RM83.33).

Selected authorised dealers can carry out the installation of LocaTAG for you as well.

For more information, here’s the full press release.

PRESS RELEASE

LOKATECH Engineering Sdn Bhd, in collaboration with EFKON, the Austrian technology provider of Malaysia’s nationwide infra-red electronic toll collection system, has launched the first built-in toll reader for the aftermarket.

Priced at RM499 per unit, the LokaTAG built-in toll reader offers an alternative to the portable MaxTAG launched in October 2018.  LokaTAG is designed to be integrated as part of the vehicle with direct connection to the vehicle’s battery.  It features a long-lasting back-lit display with card error or low credit alert and is compatible with all vehicle models.

In partnership with Shopee Malaysia (www.shopee.com.my), every purchase of LokaTAG from the official LokaTAG online store comes with free on-site installation for customers in the Klang Valley, Penang and Johor, along with 0% Easy Payment Plan (EPP) for just an extra RM1.  Customers outside these regions can install their LokaTAG for free at selected authorised dealers.

According to EFKON Asia Sdn Bhd director Helmuth Blasch, brisk sales of the MaxTAG since its launch last year and increasing orders from car manufacturers for built-in toll readers proved that the infra-red system retains high preference among highway users due to its proven reliability and efficiency.

“Market response to the portable MaxTAG has been excellent with average monthly sales of about 12,000 units. As for our built-in toll readers, we currently have five major car brands featuring our customised products with more coming on board soon. The combined total monthly sales of the portable and built-in units are about 25,000 units,” he said.

LOKATECH Engineering Sdn Bhd general manager Ng Shyh Kang believes that there is tremendous potential in the untapped aftermarket segment.

Mr Blasch said that EFKON is constantly investing in research and development to enhance the features of the infra-red electronic toll readers, including equipping these devices with Bluetooth connectivity and voice alert capabilities in the future.  Bluetooth connectivity will enable users to interact with the electronic toll reader units using devices such as smartphones and car media systems.

Developed in 1997 and rolled out across the country in 2005, the infra-red toll collection system on Malaysian highways is popularly known as SmartTAG.

For more information on the LokaTAG, please go to www.lokatag.com


About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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