Published on October 7th, 2019 | by Daniel Sherman Fernandez


Sennheiser delivers the future of home cinema in one beautiful bar

More than just sound delivery. It is an experience.

We all at some point in our life talk about having the movie experience in our living room or bedroom. Every single time we watch a movie on a big screen (and it has to be a action movie) we come out talking about the movie and at some point relate it back to having it in our own home.

Well, the movie experience for home is easily attainable as all it needs is enough money. The big screen TV is possible. The sound system is possible. The one issue for many until today was getting the sound system installed and NOT being able to have it portable. Yes, a multitude of speakers in your living rooms means having wires running across the floor to get that rear bass effect and then for the all around effect you will need speakers on the top of the wall edges. Drilling holes and running wires is not everyone’s favourite idea of an ideal living room and then there is the issue of it not being portable when you want to move house. The large screen TV can be easily moved. So you need speakers that can easily be moved and then set up in the new living space in less than 10 minutes? Yes! The solution is a soundbar. Not new technology, but you need a soundbar that mimics that complete cinema experience.  

Sennheiser, the world’s leading brand in audio has introduced its very first soundbar featuring immersive 5.1.4 sound and deep bass that must be heard to be believed. Created by the German audio specialist to be one of the world’s best soundbars, the AMBEO Soundbar places the listener inside the sound experience with astounding realism, delivering 3D sound that blurs the line between playback and reality from a single all-in-one device.

Having made its initial foray into Malaysia with MyPantrade back in 2006, the partnership was reinforced by a store launch in 2012. Sennheiser attributes its regional success and brand presence to the support rendered by the consumer bases and extensive outreach channels of their partners. In 2018, as part of a globally-aligned initiative, Sennheiser unveiled its latest flagship store to great fanfare at KLCC, in a concerted effort to delight lovers of quality audio. 

In line with an immersive experience, the main draw of the Listening Session held at the Ritz Carlton (Kuala Lumpur) on Friday, 4 Oct 2019 highlighted the revolutionary AMBEO Soundbar – a studio-grade audio experience engineered to produce more realistic highs and lows, more dimension, and more nuanced detail than ever imagined possible. As Sennheiser’s first Soundbar offering, it harnesses the power of a multi-speaker home cinema system in one sleek state-of-the-art device, powered by 13 high-end drivers, delivering a 5.1.4 sound experience producing extremely deep 30Hz bass without the need for an extra subwoofer. 

Featuring advanced room calibration, the AMBEO Soundbar immerses the user in studio-grade sound adapted to the specifics of a specified room for an unforgettable 3D experience, using the latest virtualization technology developed with Fraunhofer. Equipped with full compatibility with Dolby Atmos, DTS:X, and MPEG-H, the Upmix Technology can turn stereo or 5.1 audio into a 3D sound experience, while supported by the latest HDMI standards – eARC and Dolby Vision, 4K passthrough compatibility, Bluetooth and Chromecast built-in. With the Smart Control App – available across iOS and Android, users will also have the option to personalize their acoustic settings in accordance to preference.

Commenting on the initiative, Mr. Martin Low, Managing Director, Sennheiser Asia said: “The AMBEO Soundbar takes centre-stage as our breakthrough product of the year, and marks Sennheiser’s inaugural entry into the premium soundbar segment. Our customers are at the forefront of all that we do, and we extend an open invite for them to come forth and share their vision for quality audio of the future. Unveiled in 2016, our AMBEO technology has constantly broken new ground in terms of realities and perspectives of sound. Therefore, we are excited to empower our listeners to personalize their very own definition of the perfect sound, and experience 3D audio like they have never done so before.”

The AMBEO Soundbar currently retails for just RM12,950 at the following locations:

Kuala Lumpur
Sennheiser Store Suria KLCC241 Kuala Lumpur City CentreCity Centre, 50088 Kuala LumpurWilayah Persekutuan Kuala LumpurMalaysia Contact: +60 3 2181 2912 Sennheiser Store Lot 10 Shopping CentreLot G9, Ground Floor, Lot 10,Bukit Bintang Street, Bukit Bintang,55100 Kuala Lumpur,Malaysia Contact: +60 3 2110 2803
Sennheiser Store Bangsar Shopping CentreF133, 1st Floor, Bangsar Shopping Centre, Jalan MaarofBukit Bandaraya, 59000 Kuala LumpurMalaysia Contact: +60 3 2011 0812 Stars Picker Audio Library37-2, Jalan PJU 5/20e, Kota Damansara47810 Petaling JayaSelangorMalaysia Contact: +60 3 6156 1984 
Charlie Care170-03-08B/08C/09/10, Gurney Plaza,Persiaran Gurney, 10250 George Town,Pulau Pinang, Malaysia Contact: +60 4-229 5009Open from Monday – Sunday, 10am – 10pm

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