Published on November 11th, 2019 | by Subhash Nair0
Perodua Axia STYLE Now in Sri Lanka
Perodua has exported yet another model to Sri Lanka – the new Axia STYLE. The car debuted at the Seylan Colombo Motor Show and goes for Rs 3.895 million (about RM89,000 after conversion).
What’s incredible is just how quickly Perodua managed to put this all together, as the Axia STYLE only just debuted in Malaysia in September.
Perodua already has a best seller in Sri Lanka, the Bezza. The Axia STYLE is sure to further strengthen the brand’s presence there.
The Perodua Axia STYLE has made its Sri Lankan debut at the Seylan Colombo Motor Show, which is taking place at the Bandaranaike Memorial
International Conference Hall from 8-10 November.
Local Perodua distributor Unimo Enterprises is collecting bookings for the Perodua Axia STYLE at the show, ahead of deliveries expected to begin early next year.
The crossover-inspired variant of the 2019 Perodua Axia range that launched in Malaysia in September is priced at Rs 3.895 million (RM89,000*) in the island nation.
“As Sri Lanka is the Perodua brand’s biggest overseas market and one that has always been accepting of the Axia, with some 3,000 units sold since 2015, it is fitting as the new Perodua Axia STYLE’s first export destination,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
“Sporting rugged-looking bumpers with skid plate elements, all-round body cladding, roof mouldings, a rear spoiler and striking 15-inch five-spoke alloys, the new Perodua Axia STYLE reflects owners’ active lifestyles while retaining all the hallmark Axia qualities of practicality, fuel efficiency, spaciousness and ease to drive,” he added.
Over 2,000 Perodua Axia STYLEs have found Malaysian homes since its September launch. As for the entire 2019 Perodua Axia range, over 10,400 have been delivered out of over 20,000 bookings received to date.
“SUVs and crossovers are enjoying a big rise globally and we foresee the same trend taking hold in Sri Lanka,” said Unimo Enterprises Chief Executive Officer and Executive Director Mr Mahesh Gunathilake.
“The new Perodua Axia STYLE offers the active and trendy looks of a crossover in a compact, fuel-efficient, dependable and value-for-money package that we believe will strike a chord with Sri Lankans,” he added.
Unimo Enterprises has sold nearly 16,000 Perodua cars since 1997. Its current line-up comprises the Axia and the Bezza – the latter is Sri Lanka’s best-selling new sub-1.0 litre sedan.
Perodua aims to export 3,270 cars this year – a considerable 50% more than last year’s 2,184 units. Over 80,000 Perodua vehicles have been sold outside Malaysia to date.