Published on January 8th, 2020 | by Subhash Nair


Sony Made a Car! Or At Least Showed a Prototype of it

The Consumer Electronics Show 2020 had quite a few surprises for the tech community, but nothing could have been as surprising as Sony unveiling a car of their own! That’s right, they’ve been working with Magna Steyr (who also produce cars like the current Toyota Supra) to create the Sony VISION-S.

This prototype was not created for production purposes, but to show the automotive industry how Sony would build a car. Perhaps they are looking to become a larger part of the OEM space.

Sony’s stated that the VISION-S integrated their imaging, sensing, AI, telecommunications and cloud technologies. The Vision-S is fitted with 33 sensors including CMOS and Time of Flight sensors for the best possible autonomous drive capabilities.


And being specialists in home entertainment, Sony gave the Vision-S especially powerful 360 Reality Audio for the most immersive audio experience ever.

Here’s their press release with more information.


Sony’s efforts in the area of mobility – such as pursuing safety, reliability, comfort and entertainment – are being positioned as a new initiative, named “VISION-S.” The first prototype vehicle to result from “VISION-S” will be showcased at the Sony booth. This prototype incorporates Sony’s imaging and sensing technologies, as well as on-board software regulated using Sony’s AI, telecommunication and cloud technologies, in order to continuously update and evolve its features.

A total of 33 sensors including CMOS image sensors and ToF sensors are embedded within the vehicle, in order to detect and recognize people and objects inside and outside the car, and provide highly advanced driving support. Sony’s “360 Reality Audio” provides a deep and immersive audio experience through speakers built into each seat to encapsulate passengers in sound. The front seats face a panoramic screen on which rich and diverse content can be enjoyed through an intuitive user interface. Sony will continue to combine its advanced technologies to deliver greater safety and reliability, while also striving to inspire new emotion through revolutionary in-car entertainment experiences.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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