Published on August 18th, 2020 | by Amirul Mukminin


Sime Darby Auto Performance Celebrates a Decade of Success

In 2010, Sime Darby Auto Performance (SDAP) was appointed as the sole and exclusive importer of Porsche cars in Malaysia. Since then, the company has successfully launched 36 models and organised no less than 50 driving experience programmes and track days.

Apart from expanding its product range, SDAP has also strengthened its presence in the country with the opening of dealerships in Sungai Besi, Penang, Ara Damansara and Johor Bahru.

To commemorate its 10th anniversary, customers will receive a special edition Porsche Driver’s Selection polo tee when they place a booking for new or pre-owned Porsche models, or make a service appointment from the dealer webpage from now until 17 September 2020.

There will also be a creative contest on both its Facebook and Instagram platform, where customers stand a chance to win ‘911 GT edition’ 1:18 diecast models. All they have to do is take a selfie with a Porsche vehicle in the showroom and submit the photo with the most creative congratulatory wish to SDAP.

Here’s the press release with more information:


Sime Darby Auto Performance Sdn Bhd (SDAP) is celebrating its 10th anniversary this year since its establishment in Malaysia in 2010. The sole authorised importer and distributor of Porsche vehicles and parts in the country has enjoyed a decade-long history of bringing sportscar fascination and fueling the motorsports passion to enthusiasts in Malaysia with over 36 model launches, and 50 driving experience programmes and track days. SDAP has enjoyed its iconic moments throughout its timeless journey in these past ten years.

Commenting on this momentous occasion, Christopher Hunter, Chief Executive Officer of SDAP said, “We can’t help but feel a little nostalgic on all the Porsche moments we’ve created with our supporters and enthusiasts throughout the decade. From modest beginnings and only one Porsche Centre in Glenmarie at our inception, we’ve invested substantially to continue to grow our dealer network in major cities across the northern, central and southern region to bring new levels of quality customer and ownership experience. Starting from our very first local launch with the second generation Cayenne to the recent 718 Cayman GT4 and 718 Spyder launch, we hope to continue to achieve greater heights of sports car fascination and evolve the brand in the country even more with our iconic sports cars.”

Starting out with a singular Porsche Centre in Glenmarie, the Porsche dealer network in Malaysia has since expanded a decade later. With the opening of Porsche Centre Sungai Besi, Porsche Centre Penang, the new flagship Porsche Centre Ara Damansara, as well as Porsche Centre Johor Bahru that is scheduled to commence operations next year.

Aiming to bring the total customer experience to a whole new level, SDAP is constantly offering more dynamic driving experiences, upgrading its current state-of-the art facilities to match its world-class Porsche products, and even further professionalisation of the Porsche Pre-Owned and Porsche Approved programmes.

“SDAP has remained committed to develop the sports car dream of enthusiasts across the country, and this is only the beginning. Delivering first-class customer service within all aspects across our dealer networks: this is our promise for the journey in developing the Porsche fascination for the next decade to come. With the upcoming opening of our new flagship Porsche Centre Ara Damansara as well as the debut of the Taycan locally in the near future, the evolution of the brand and our progression into the new era of electromobility is inevitable,” said Christopher Hunter.

Celebrating a decade of sportscar fascination
SDAP has been providing flexible financing programmes as well as attractive sales offers to make the sports car dream more attainable for enthusiasts across the country. To commemorate 10 years of sports car fascination, customers will receive the 10 years SDAP special edition Porsche Driver’s Selection polo tee* when they place a booking for new or pre-owned Porsche model, or make a Service Appointment from the dealer webpage from now until 17 September 2020.
*While stocks last.

#10YearsSDAP Celebration
SDAP will also be running a creative contest on both its Facebook and Instagram platform in conjunction with its tenth anniversary. Visit any Porsche Centre in Malaysia and take your most creative selfie with a Porsche vehicle in the showroom with your most creative congratulatory wish to SDAP for its tenth anniversary to be in the running to win ‘911 GT edition’ 1:18 diecast models from Porsche Driver’s Selection.

The contest is applicable to all Malaysians and other residents residing within Malaysia, aged 25 and above. Winners will be announced at the end of the campaign and will be notified via private message.

To find out more details as well as the contest terms and conditions, please visit our respective Porsche dealer websites:
Porsche Centre Ara
Porsche Centre Sungai
Porsche Centre

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