Automotive Nissan X-Trail 2021

Published on January 3rd, 2021 | by Daniel Sherman Fernandez

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Nissan To Focus On American, Chinese and Japanese Markets

European car buyers will have to look towards Renault only.

Japanese daily newspaper, Yomiuri has recently reported that Nissan Motor has plans to further reduce its European presence. This decision enacted by the automaker is supposedly part of its global turnaround plan, brought upon by its recent financial troubles. 

According to Reuters, Nissan is planning to move its operations away from Europe and instead shift its focus to China, the United States, and Japan. As such, the Japanese automaker plans to outsource the sales and manufacturing of its cars in Europe to alliance partner Renault. 

Nissan Juke _2020

No details have been officially released thus far regarding the extent of this reduced presence by the automaker in Europe. Nor too have any details of the outsourcing agreement with Renault have been made official yet. Having said that, Nissan’s reduced European presence will most likely be unlike the total European-wide pull-out stunt that Mitsubishi have announced last year. 

BHP diesel

What is reported thus far regarding the details associated with this news is that over 30 distribution networks will be closed by the Japanese automaker, mainly consisting of those in eastern Europe. The report from Yomiuri also alleges that Nissan’s Avila plant in Spain is to be converted into a storage warehouse. 

Having expanded rapidly over the past years under the leadership of its now ousted chairman Carlos Ghosn, this news of Nissan reducing its European presence comes ahead of the Renault-Nissan-Mitsubishi Alliance’s financial woes in recent time. The Japanese automaker is expected to post a record annual operating loss of 340 billion yen (RM13.25 billion) when the financial year comes to a close on the 31st March.

Nissan Juke 2020 rear

As part of its global turnaround plan, the company is targeting a cut production capacity and model numbers by 20 percent over the next three years. Additionally, operating expenses of the Japanese automaker is aimed to be slashed by 300 billion yen (RM11.7 billion) over the same period.

Nissan Motor will set up production lines at two factories owned by joint venture partner Dongfeng Motor Group in Wuhan, Hubei province and in Changzhou, Jiangsu province, boosting its production bases in China to six from four right now. Nissan will also release seven new models in China by 2022, including the Nissan Ariya electric powered crossover. 

Meanwhile, Nissan in Malaysia under the brand guardianship of Tan Chong Motor is not ready to launch the all new Juke and also X-Trail as sales in the past year, 2020 has been disappointing due to the launch of the Proton X70 which was priced much lower than the current selling well equipped X-Trail and with the recently launch Proton X50, the Nissan Juke sales numbers will make no business sense at all. 

Research and Text by Joshua Chin

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