This Is How Porsche Deliver New Cars During The Pandemic
This is how Porsche keeps the car delivery process special during MCO.
Buying a Porsche is a special experience, always. It doesn’t matter whether it’s a 911 or a Macan – Porsche models are a rung above the rest and customers always get the attention they deserve, even during a pandemic. We received these photos of a Porsche Cayenne being delivered to a customer in Malaysia. The car was purchased via Sime Darby Auto Performance and to make the contactless delivery extra special, the vehicle was transported via a covered loader
This would have preserved the quality and lustre of the vehicle’s polish and wax job. Whoever took possession of this Cayenne would have felt as if it was factory fresh!
The Cayenne is a complex vehicle. Take a look at our Sights & Sounds video below to see what we mean.
From adjustable suspension, to powered sun shades, any new Cayenne owner is bound to need a little guidance as to what features his new car comes with.
This is why Sime Darby Auto Performance apparently gives the new owner a little product presentation via video call with the customer.
This is one of the ways Porsche is keeping the car-buying experience special while staying safe and maintaining minimal human contact during the pandemic in Malaysia.
Car companies during MCO
One of the many challenges faced by car companies during the pandemic is how to deliver vehicles to customers. Pretty early on, most car companies adopted online showrooms or partnered with online shopping platforms. These were good for taking bookings and getting customer information registered. Usually, loan applications would be handled through the site itself or by getting a salesperson to contact the customer directly. However, delivery of the car was still something car companies struggled with. We heard this from multiple sources. The cars would be ready, the customers would be waiting, but MCO restrictions would prevent delivery from happening. Of course, restrictions were eventually eased. Now, though, restrictions are being ramped up again.
The Malaysian government has confirmed that strict MCO rules are to be enforced for the first two weeks of June 2021. This means that car companies and dealerships will probably have to innovate new ways to bring new customers in, as it’s likely these tough rules will be extended beyond the next two weeks.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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