Automotive Jack Wei Great Wall Motor CEO gives presentation

Published on July 5th, 2021 | by Subhash Nair


Great Wall Motor’s 2025 Global Strategy

Great Wall has a plan to win China and go global in 4 years.

The Chinese car industry has experienced an immense boom in the last half decade. New car models you’ve never heard of from brands you’ve never heard of from cities you’ve never heard of are now being readied for a global car-buying audience.

Right now, most Malaysians have become familiar with at least one of these Chinese car brands, Geely Auto. However, there are many other that are just as impressive if not more so than Geely. One of Geely’s primary competitors in China is Great Wall Motor, the company that makes and sells Haval SUVs. They also have other brands in their portfolio, including Ora, Wey, Tank and more.

Great Wall Motors Ora R1-Haval
Ora Goodcat EV seen in Malaysia

Great Wall Motor (GWM) just set itself some lofty ambitions for 2025. By that time, the company was to sell 4 million cars a year and they want 80% of those cars to be new energy vehicles. They also want to have operating revenue of 600 billion Yuan per year by then. They not only want to go global, but to win the Chinese market.

BHPetrol_Euro5 Diesel_2021

To do that, GWM will expand its pool of Research & Development staff to 30,000 people and invest 100 billion Yuan in R&D.

Tank 300 front exterior
Tank 300 by Great Wall Motor

GWM recently showed two very interesting SUVs, the Haval Big Dog and the Tank 300, which will spawn a new sub-brand for the auto conglomerate.

Here’s the press release with more.


“GWM 2025 Strategy Global Launch Conference and the 8th Technology Festival Opening Ceremony” was grandly held in Baoding HAVAL Technical Center on June 28th. GWM officially launched its 2025 strategy, which aims to achieve its annual global sales of 4 million vehicles by 2025, of which 80% are new energy vehicles, with operating revenue exceeding 600 billion CNY, and is expected to invest up to 100 billion CNY in R&D.

In the future, GWM will push hard for comprehensive and thorough innovation and change, and continuously build competitiveness to take the lead in the new field and promote transformation of GWM into a global technology-driven mobility company on the basis of the new positioning of “global layout”, “large investment in R&D”, “great change of enterprise” and “user-centered operation”.

In order to “win China and go global”, GWM not only lays out global R&D, production and sales, but also keeps deepening the globalization of brand, technology and talents. GWM aims to sell 4 million vehicles across the world by 2025. New energy vehicle sales will account for 80% of the total sales, with operating revenue exceeding 600 billion CNY. In the next 5 years, its total R&D investment will be up to 100 billion CNY to ensure its technological predominance in creating greener, smarter and safer products for global users. Additionally, GWM will enlarge its pool of global R&D talents. By 2023, its global R&D personnel will exceed 30,000, including 10,000 software development talents.

Through the “great change of enterprise”, GWM will practice its concept of “user-centered” service in real sense to build a brand-new value system in which the enterprise and users operate together through the innovative “user-centered operation” of all aspects and the whole field. GWM will rely on the industrial Internet to deepen the user operation mode of consumer to business (C2B); build a new business model of “products +software+ services” to share fruitful results and achieve win-win situation with users through co-creation.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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