Maserati Line-Up To Go Fully Electric By 2030
The GranTurismo will be the Trident’s first car to adopt electrification
Maserati has outlined its electrification plans, in which it aims to electrify its entire line-up by 2025 and market it under a new range called Folgore – Italian for lightning. By 2030, all Maserati models with internal combustion engines will be gone.
Spearheading the Folgore range will be the all-new Maserati GranTurismo, which is set to make its debut in 2023. Made at Stellantis’ Mirafiori plant, the fully-electric sports car will reportedly come with various Formula E-derived technologies including a 800-volt electrical system, a triple-motor powertrain with more than 1,200 hp and all-wheel drive, to name a few. 0-100 km/h sprint time is less than three seconds, while top speed is said to exceed 300 km/h.
An electric variant of the Grecale will follow shortly, and later in 2025, the MC20, the new Quattroporte and the Levante will each get their own electric versions to complete the Folgore line-up. As aforementioned, the Italian automaker will stop selling all of its ICE-powered models by 2030.
Going all electric within a few years seems like a bold move for a brand that only offers hybrids up to this point but it’s all part of the Stellantis “Dare Forward 2030” strategic plan announced earlier this month.
PRESS RELEASE
Maserati is the first Italian luxury car brand to produce full-electric models: the Trident is announcing its plans for the market launch of the electric range, Maserati Folgore, and is providing comments on the 2021 sales figures.
Maserati is innovative by nature and is looking ahead into the future.
As announced at the “MMXX: Time to be Audacious” event in September 2020, Maserati has completed the revamp of the Brand and is now ready for the market launch of Folgore, the new 100% electric range.
In 2021, the Stellantis Group’s only luxury brand reported an increase in its global market share to 2.4%, specifically at 2.9% and 2.7% in North America and China, respectively.
Last year, Maserati recorded robust growth in sales, at 41% year-on-year with a total of 24,269 vehicles delivered to customers worldwide.
Adjusted Operating Income (AOI) margin* stood at 5.1% and Net Revenues* were €2,021 million.
Bolstered by the outstanding results it has achieved, Maserati is carving out the path that will make it the first luxury brand to launch a 100% electric sports car.
Maserati will set the benchmark in every market segment and will be the first luxury brand to complete its electric line-up by 2025.
The Folgore full-electric strategy has been developed with customers’ requirements in mind, which remain the focus of every single product and form part of the Brand’s DNA.
The new GranTurismo will be the first car in Maserati history to adopt 100% electric solutions. Made at the Mirafiori production hub, it will debut in the market in 2023.
The new GranTurismo, a true icon for the brand, will offer cutting-edge technical solutions derived from Formula E, superb performance, comfort and elegance, all typical of the Trident.
Next year, the all-new Grecale SUV – scheduled for launch in the next few days – will also become available in an electric version.
All Maserati models will come in a 100% electric version by 2025: the MC20 super sports car, the new Quattroporte sport sedan and the all-new full-size Levante SUV will complete the Maserati Folgore offering, to attract the new luxury consumer in all market segments.
By 2030, the entire Maserati range will be full electric.
Maserati plan is part of the Stellantis “Dare Forward 2030” strategic plan announced on 1st March. All the brand’s new models will be developed, engineered and produced 100% in Italy, and will be adopting electric powertrains, to bring great innovation and high performance, both typical of Maserati’s DNA.
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