Chery Chooses Indonesia As ASEAN Export Hub
The Chery brand has selected our neighbours down south as its ASEAN hub.
It’s no secret that the Chinese car brand is prepping itself for expansion, but it looks like the company is still unready for its Malaysian launch. In fact, Chery has opted to expand itself into Indonesia FIRST before relaunching its brand in Malaysia with the OMODA 5. At the 2022 Indonesia International Motor Show, the Chinese carmaker kicked off its presence in Indonesia to show its renewed commitment to the ASEAN market. What’s more, it has decided that Indonesia will be the exporting vehicles to other ASEAN countries and regions.
That being said, the Chinese carmaker did not elaborate on assembly plans in Indonesia. It only mentioned details on its sales and aftersales plan for Indonesia, which involves the opening of 100 outlets throughout the archipelago including Java, Sumatra, Kalimantan, Sulawesi and Bali. It will also establish four part hubs in each of Indonesia’s core islands (Java, Sumatra, Kalimantan and Sulawesi).
Chery’s booth at the Indonesia International Motor Show featured the Tiggo 8 Pro, Tiggo 7 Pro, OMODA 5 and the EQ1, a fully-electric vehicle. The OMODA 5 is a fresh new product out of China that aims at compact crossovers like the Honda HR-V and Proton X50. This was its ASEAN debut.
Here’s the press release with more information.
PRESS RELEASE
Chery officially launched its brand in Indonesia yesterday at the on-going 2022 Indonesia International Motor Show (IIMS) in Kemayoran, Jakarta. With the theme ‘Feel The Difference’, the carmaker kicks off its renewed, stronger commitment to Indonesia and ASEAN.
President of Chery International Mr Zhang Guibing said that Indonesia is one of the world’s most promising auto markets and an important strategic market for Chery in Southeast Asia. He added that Chery will take the Indonesian market as the bridgehead, venture into a new investment and business model, rely on its technical strength, and strive to bring advanced technology and intelligent products to
Indonesia.
In addition to meeting Indonesian users’ needs, Chery will also take Indonesia as a base for export to other ASEAN countries and regions. The carmaker hopes to bring high-technology vehicles, including electric vehicles, to Indonesia, provide technical support for partners and actively participate in the transformation of the Indonesian automotive industry.
Chery aims to achieve a network of over 100 outlets throughout Indonesia within the next two years, covering major cities and regions such as Java, Sumatra, Kalimantan, Sulawesi, and Bali. It also plans to establish parts hubs in the four core islands (Java, Sumatra, Kalimantan and Sulawesi) to provide fast parts supply and after-sales service.
The vehicles on display at the Chery stand include the Tiggo 8 Pro, Tiggo 7 Pro, OMODA 5 and the fully-electric EQ1. In particular, the OMODA 5 started production in China only in February, and this is its first appearance in ASEAN.
The Tiggo Pro family of SUVs incorporate Chery’s latest R&D concepts and technologies, while offering fashionable design inside and out to elevate the driving experience. The flagship Tiggo 8 Pro is powered by Chery’s cutting-edge 2.0 TGDI engine, which produces 254 PS and 400 Nm of torque, and delivers a thermal efficiency of 41%. Also featured are remote start, a 360-degree camera and Chery’s Advanced Driver Assistance System (ADAS) incorporating many functions including Adaptive Cruise Control, Automatic Emergency Braking and Front Collision Warning.
The OMODA 5 is the first member of the new OMODA global product series, targeting future technology trends and an exclusive, interactive and shared ecosystem for its users around the world. OMODA 5 aims to create a new lifestyle trend centring on fashion and technology, and is set to launch in Asia, South America, Australia, Africa and Europe over the next five years.
IIMS 2022 runs from 31 March to 10 April at JIExpo Kemayoran, Jakarta.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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