Published on April 1st, 2022 | by Amirul Mukminin0
EMOS Is Officially The New Kawasaki Distributor In Malaysia
The new brand guardian will begin assembling selected Kawasaki motorcycles in the country
The six-month transition period from KMSB Motors Sdn Bhd has ended on 31 March 2022 and this means that the rights to distribute Kawasaki motorcycle in Malaysia has been officially handed over to Edaran Modenas Sdn Bhd (EMOS).
Roslan Roskan, Chief Executive Officer of Modenas reassured existing Kawasaki owners that they can expect the same level of customers service from the new management, who will also be handling spare parts and accessories as well as technical related matters including recalls through its network of dealerships.
He added that EMOS has plans to expand its operations, development, production and sales of Kawasaki motorcycles for the local market. With Kawasaki now owning a 30% stake in Modenas, the national motorcycle manufacturer will begin assembling selected Kawasaki models and simultaneously import larger-capacity models to cater to the market.
“Modenas will also be introducing the latest models from the Kawasaki line-up and unveiling of its new exclusive Kawasaki showrooms in stages. As such, do wait for our announcement on these exciting moments”, said Roslan.
At present, EMOS has 13 Kawasaki dealers across the country. You can check them out in the following press release.
Edaran Modenas Sdn Bhd (“EMOS”), the distributing arm of the national motorcycle manufacturer, Motosikal dan Enjin Nasional Sdn Bhd (“MODENAS”) is now the new exclusive distributor of Japanese bikemaker KAWASAKI in Malaysia, following the end of the six-month transition period from former distributor, KMSB Motors Sdn Bhd.
The transition period ended on 31 March 2022, during which the EMOS team fully observed, learned, and adapted the business operations of its technical partner, Kawasaki Motors, Ltd. (“KMC”) to ensure the transfer of as much of history and knowledge as possible. KMC who now owns the 30% equity in MODENAS, along with DRB-HICOM Berhad, the national motorcycle company’s majority shareholder.
“Owners of the KAWASAKI motorcycles can rest assured that, under the new management, the superior levels of products and customer service they are used to will be retained. Our plans include expanding operations, developing, producing and sales of KAWASAKI motorcycles for its fans that will surely give our Malaysians thrilling lifestyle. MODENAS will also be introducing the latest models from the KAWASAKI line-up and unveiling of its new exclusive KAWASAKI showrooms in stages. As such, do wait for our announcement on these exciting moments”, said Roslan Roskan, Chief Executive Officer of MODENAS.
With a larger equity in MODENAS, KAWASAKI will now actively participate in the operations at MODENAS, instead of merely being a shareholder. The completion of the transition period will also see MODENAS begin assembling selected KAWASAKI models and simultaneously import models with bigger engines to cater to the greater market.
“Together with our experienced members from KMC, and it is our pleasure to officially welcome Yusaku Kashiwagi the Chief Marketing Officer of MODENAS on board. We are all hands-on-deck in reviving the KAWASAKI brand in Malaysia, where it has more than 30 years of history,” added Roslan.
Both MODENAS and KAWASAKI brands have had a long and rich history together. Ever since their partnership in producing the first ever-iconic Modenas Kriss in 1996, MODENAS has garnered loyal followers from all over the country and even in foreign markets.
“Over the last decade, the Malaysian life has dramatically changed where, higher demands of not only for daily necessities, but also of products that bring a sense of enjoyment to their daily life. Together with MODENAS we firmly believe the products that will be developed and distributed, will be able to provide our Malaysian customers with an intense and superior riding experience that they have never experienced before. It has always been our greatest mission to meet our customer’s expectations and satisfaction as each of our products represents the essence of the KAWASAKI brand stands for. Don’t lose the KAWASAKI spirit and let the good times roll.”, said Yusaku Kashiwagi, Chief Marketing Officer, MODENAS.
As the exclusive distributor, EMOS via its dealers will not only be distributing the KAWASAKI motorcycles but will also distribute its spare parts and accessories in Malaysia. EMOS will also be providing customer service that covers all technical and recall related matters. Moving on, all KAWASAKI motorcycle sales, spare parts and technical related service enquiries can be referred to the selected authorised KAWASAKI dealers as shown in the list below.