UMW Toyota And Lexus Sold 8,487 Cars In Malaysia This March
Toyota Motor and Lexus report on March 2022 sales.
A total of 22,447 Toyota and Lexus vehicles were sold nationwide in the first quarter of 2022, with 8,487 units being registered in the month of March alone.
Toyota saw an uptick in sales of 32%, from 6,366 units sold in February to 8,386 units moved in March 2022. For Lexus, 101 units were moved in March, which represents a jump from just 66 units in February 2022.
Ongoing Ramadan promotions are such to give Malaysians more reasons to buy Toyota and Lexus products throughout the months of April and May. The real question is whether they can keep ahead of Honda in terms of sales. Both Japanese car brands have a slew of important new model launches this year.
PRESS RELEASE
Malaysia’s top non-national automotive brand sees a positive growth in its performance for the month of March. Recording a total sale of 8,386 of Toyota and 101 of Lexus, UMW Toyota Motor continues to be encouraged for the year ahead. Sales for the year-to-date are expected to continue in this upward trend, with the total sales for the quarter being at 22,447 units.
Numbers for the month of February were recorded at 6,432 while March sees sales at 8,487. Month-on-month, sales achieved for Lexus in March is at 101 units, while for the previous month sales were at 66 units. While Toyota achieved 8,386 units sold as compared with 6,366 in February, translating to 32% of increase in units sold.
UMW Toyota Motor attributes its positive sales results to its ongoing March promotions offering soaring rewards to its customers including value added benefits worth RM4,000 for Toyota best-sellers such as Vios and Yaris. The automotive leader also anticipates further boost in sales with its upcoming new product launches later in the year as Toyota continuously innovates to empower
Toyota fans with mobility through the best value for money deals to its customers, along with top-
of-the-line security features and enhanced performance.
Circumventing the global challenges on parts supply shortage, Ravindran K., President of UMW Toyota Motor said, “We are constantly reviewing and adapting to the changing circumstances and uncertainties. Toyota has always been known for our proficiency in supply chain management and risk mitigation measures. Leveraging on these experiences, we are working closely with our suppliers and monitoring the developments closely to ensure minimal impact to our production and our customers.”
“As Malaysia transitions towards the endemic phase, UMW Toyota Motor is appreciative of the support we have received from our customers throughout these unprecedented times. We remain committed towards achieving continuous growth for the Toyota brand as well as for the local automotive industry through our cutting-edge innovative product and solution offerings. As we transform towards sustainable mobility, Toyota aims to leave no one behind as we continue to be at the forefront in offering value for money innovations equipped with technological advancements and state-of-the-art safety features across all our products,” he added.
WIN ‘DUIT RAYA’ AT TOYOTA’S BERSAMA LEBIH BERMAKNA RAYA CELEBRATIONS
Celebrations for the months of Ramadan and Syawal, with the theme, ‘Bersama Lebih Bermakna’, are underway with the launch of UMW Toyota Motor’s Pandu Uji dan Menang Duit Raya contest from now until 1 May 2022. Toyota enthusiasts are encouraged to drop by any Toyota showroom and test drive any Toyota model for some ‘duit raya’. Each test drive is a contest entry to win ‘duit raya’ worth RM100 while a test drive and successful booking stands a chance to receive RM200 ‘duit raya’. A total of 30 winners will be selected to receive ‘duit raya’ weekly.
In addition, Toyota will continue their ‘Bersama Lebih Bermakna’ celebrations at their joyous Ramadan Weekender on 16th and 17th April at all Toyota outlets nationwide. Toyota customers can indulge in great ‘bulan puasa’ deals and value added offers at any Toyota showroom throughout Malaysia, aside from experiencing the joy this festive season brings.
Don’t miss this chance to receive exclusive gifts (while stock lasts) when you test drive any Toyota vehicles, on top of the showrooms activities prepared for all.
BRINGING THE TOYOTA BRAND CLOSER TO CUSTOMERS IN CYBERJAYA
On another note, UMW Toyota Motor launched a new 3S centre in Cyberjaya, positioned to provide better body and paint facilities and a new service centre to customers in the area. Operated by Otomobil Sejahtera Sdn Bhd, the centre will have complete facilities consisting of sales, services, along with spare parts. This is just another way for UMW Toyota Motor’s way of providing ease and convenience to their customers.
Ravindran K said, “We at UMW Toyota believe that it is our responsibility to provide the best experience for Toyota customers at each touch point. From the point of purchase, to the after sales service, and on to their next repurchase, it is important that they feel the Toyota touch at every step. This new 3S service centre is just our way of bringing our brand closer to our customers, wherever they may be, while ensuring they have seamless access to our services whenever they need them.”
For more information, visit Toyota.com.my or call the Toyota freephone line at 1-800-8-TOYOTA (869682).
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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