Automotive

Published on May 25th, 2022 | by Subhash Nair

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Michelin Unveils Primacy SUV+ Tyre

Michelin introduce new Primacy SUV+ tyres specific for new SUVs.

Michelin is responding to the growing popularity of SUVs and crossovers by introducing a new SUV-specific tyre called Michelin Primacy SUV+.

Michelin Primacy SUV+ features new technological features such as ‘Michelin Premium Touch’ for a more aesthetically appealing sidewalls as well as MaxTouch Construction, that optimises the contact patch for even wear and longer tread life. What’s more, it features higher silica loading and functionalized polymer that offers better braking performance in dry and wet conditions without compromising rolling resistance or mileage.

Michelin Primacy SUV+ Tyres top

The tyre also has full depth and high sipe density with a U-shaped groove design for better safety even when the tyre is worn. The tyres have a chamfered tread block that prevents the tread block from distorting under pressure as well as and StabiliGrip sipe for better wet and dry braking performance.

Michelin Primacy SUV+ will be available for rim sizes between 16″ and 20″ in 26 dimensions. Here’s the press release with more.

Michelin Primacy SUV+ Tyres

PRESS RELEASE

MICHELIN, the world’s leading tyre company, has recently unveiled the MICHELIN Primacy SUV+, its latest SUV tyre with improved performance and greater size coverage to better accommodate consumer needs and the growing SUV market. With a range of new and enhanced MICHELIN technologies, the MICHELIN Primacy SUV+ provides long-lasting safety – regardless of wet or dry road conditions, and even when the tyre is worn – offering a hassle-free driving experience and excellent value-for-money.

The MICHELIN Primacy SUV+ includes brand-new technological features such as:

1) ‘MICHELIN Premium Touch’* sidewall design with a velvet-like micro texture that enhances the aesthetic appeal of the SUV
2) Higher silica loading and functionalized polymer that offers greatly improved wet and dry braking performance without compromising mileage nor rolling resistance.
3) MaxTouch Construction TM that optimizes the contact patch for even wear and longer tread life.

The MICHELIN Primacy SUV+ also features enhanced MICHELIN technologies – including Full depth and high sipe density with U-shape groove design for ultimate safety even when the tyre is worn – especially on wet road conditions; Chamfered tread block that prevents the tread block from distorting under pressure; and StabiliGrip sipe for better wet and dry braking performance, due to optimized rigidity and better water evacuation.

According to test results, on wet roads, when compared to its main competitors, the MICHELIN Primacy SUV+ stops 3.3 meters shorter when new, and 4.2 meters shorter when worn. On dry roads, when new, it stops 2.3 meters shorter. In addition, its drivable mileage is 10% longer than competitor average. The MICHELIN Primacy SUV+ is now available in Malaysia at all Michelin’s authorized tyre dealers in 26 dimensions, including 7 new, across the 16 to 20 inch range. For more information, please
visit https://www.MICHELIN.com.my/.

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Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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