Automotive Toyota

Published on May 12th, 2023 | by Sounder Rajen


Toyota Going Full Throttle In Its Commitment to Decarbonise Local Roads

Toyota reveals its multi-pathway strategy to offer the best solution for Malaysians’ needs

Japanese automaker, Toyota, is one of the most successful automotive brands in the world with its cars found in every corner of the world. There are many reasons for this, but the one I feel is the most important is the brand’s commitment to quality, safety and sustainability, none of these exclusively, and the brand has just reiterated its commitment to decarbonise Malaysian roads.

That’s right, Toyota has today presented the next step in its multi-pathway strategy with the goal of supporting Malaysia’s goal to become carbon-neutral by 2050. The company has a multi-pronged approach to achieving this goal and will continue to do so not just here in Malaysia but in many other countries as well, ensuring quality for all Toyota owners.

Moreover, Toyota has also registered sample units of the Toyota bZ4X, as part of Toyota’s Beyond Zero strategy, for evaluation by the company’s technical team, as well as stakeholders in the government and private sector working towards realising low carbon personal transport solutions for Malaysia.


This comes after the handover of five units of the hydrogen powered Toyota Mirai to Sarawak’s SEDC Energy and the state’s Premier Yang Amat Berhormat Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg in January as part of a wider effort by Sarawak to kickstart the hydrogen economy there.

Along with the Toyota Corolla Cross Hybrid electric vehicle (HEV) that is currently assembled at the brand’s manufacturing subsidiary Assembly Services Sdn. Bhd. (ASSB) plant in Bukit Raja, Selangor, the bZ4X battery electric vehicle (BEV) and Mirai demonstrate Toyota’s commitment to offer the best fit-for-purpose solution to all its Malaysian customers.

On top of that, as part of its engagement with key stakeholders in the transport and energy sector, Toyota’s Shah Alam office today hosted an exhibition on the company’s multi-pathway strategy towards carbon neutrality which displayed a Toyota bZ4X as well as a cut-away of the Toyota Hybrid System.

Toyota believes that Hybrid Electric Vehicles (HEVs) are the most practical and cost-effective solution for Malaysians today, promising immediate carbon reduction without compromising on long-distance driving practicality and peace-of-mind usage. Toyota also recognises that BEV technology will also become a very important part in achieving carbon-neutrality. 

Toyota sells vehicles in more than 170 countries worldwide and understands that the needs of its customers vary greatly, as does the availability of clean renewable energy. Toyota maintains that it will not abandon any customer group in its endeavour to achieve carbon neutrality by 2050.

UMW Toyota President, Datuk Ravindran K also said, “Toyota customers come from a very diverse background, not just customers living in the west coast of Peninsular Malaysia, but also in East Malaysia. We believe in giving choices to customers. They will determine which green solution is best for them. We will continue to evaluate different options and introduce them as appropriate.”

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