Published on June 13th, 2023 | by Sounder Rajen

Maxis And BHPetrol Partner To Digitally Transform Retail Experiences

Unlikely partners, BHPetrol and Maxis make big changes for Malaysians

Boustead Petroleum Marketing Sdn Bhd, better known as BHPetrol, has selected Malaysian cellular network provider, Maxis, to be part of BHPetrol’s wide scale digitalisation exercise to improve customer experience at their retail stations.

Under this new collaboration, Maxis, as a network provider will deploy its managed SD-WAN (Software-Defined Wide Area Network) to power BHPetrol’s outdoor payment terminals at every petrol pump and Point of Sale systems at all its retail stations in Peninsular Malaysia ensuring greater convenience.

Moreover, SD-WAN offers adaptable, scalable, and affordable converged connectivity solutions with built-in security measures to ensure end-to-end communication protection and to date, Maxis’ SD-WAN has already been rolled out to more than 240 locations, with implementation at other stations expected to be completed by the end of the year.

Goh Seow Eng, Maxis’ CEO, stated, “This important partnership enables Maxis to offer our unique capabilities and experience in providing next generation networking technologies. We look forward to working together to support BHPetrol’s digital transformation efforts.”

On top of that, Ir. Azizul Azily Ahmad, CEO, BHPetrol, said, “This strategic partnership is aligned with our commitment to harness the power of digitalisation in accelerating our growth. We are confident that this partnership will enable us to foster greater innovation, improve operations, and importantly, elevate the overall customer experience at BHPetrol.”

BHPetrol envisions a future retail experience unlike any other that requires a reliable, ultra high-speed network which can be delivered by Maxis’ SD-WAN. Both companies are also exploring future opportunities to implement Smart Retail technologies, including shopping behaviour analytics, proximity payment, and mobile wallet and biometric authentication solutions.

In conjunction with the collaboration, both Maxis and BHPetrol are offering exclusive cash rebates to Maxis and Hotlink users until 30 June 2023. To take advantage of these deals, users need only download them from the Maxis or Hotlink app and redeem them at participating BHPetrol stations.