TechTalk Retail of the Future

Published on September 20th, 2023 | by Sounder Rajen


Mercedes-Benz Unveils “Retail Of The Future” Agency Model In Malaysia

“Retail of the Future” promises a more seamless customer experience

Mercedes-Benz Malaysia has just offered Malaysians a new way to purchase a new car, providing customers with a fully integrated and holistic buying experience in Malaysia and this new agency model dubbed “Retail of the Future,” is nothing short of revolutionary. Here’s what you need to know about it.

Retail of the Future

Amanda Zhang, CEO & President, Mercedes-Benz Malaysia said, “The launch of our agency model is an exciting time for us and our retail network. This new approach brings a host of benefits from providing our customers the true luxury of time – a luxury that enables customers to interact with our brand on their terms, at their convenience.”

“The agency model makes sure that it doesn’t matter if you’re shopping online, visiting a physical store, or doing both, our customers are offered with the best price and the process is smooth and clear.” She added.

Moreover, Bettina Plangger, Vice President, Sales & Marketing, Mercedes-Benz Malaysia also stated, “The agency model is a business operation that puts our customers at the heart of it. It’s designed to match the changing ways our customers shop, while also empowering our Retail Partners with a more streamlined and efficient business approach. This model also helps us work towards giving our customers with the best possible experience.”

Retail of the Future

On top of that, the “Retail of the Future” agency model offers potential customers in Malaysia unmatched convenience and the luxury of time. It empowers them with the freedom to interact with our brand whenever and wherever they prefer, providing an unparalleled array of choices from a wide national stock, all at a single, best price.

Prospective Mercedes-Benz customers can now conveniently switch between the Mercedes-Benz Store and/or its retail network, regardless of whether they want to exchange ideas with product experts or authorized agents, obtain information and/or conclude the purchase contract online.

Mercedes-Benz E-Class All Terrain

Customers will continue to benefit from a comprehensive range of services at Mercedes-Benz’s retail partners including vehicle sales, flexible financing options, maintenance and repair services, genuine parts availability, and warranty support. This convenient accessibility ensures a holistic ownership experience for customers.

What’s more, as brand ambassadors, Mercedes-Benz’s retail partners will maintain their pivotal role in offering customers a luxurious experience in their retail network. They will play a crucial part in ensuring a seamless customer journey of omni-channel experience, from the initial research phase to the vehicle handover upon purchase.

Mercedes-Benz CLK 230 Kompressor Cabriolet (A 208). Foto aus dem Jahr 1997.Mercedes-Benz CLK 230 Kompressor Cabriolet (A 208). Photograph from 1997.

The new “Retail of the Future” agency model offers its retail partners the opportunity to concentrate even more than before on customers and their support so be sure to check out the official Mercedes-Benz Malaysia website linked here to find out more now.

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