Published on September 21st, 2023 | by Sounder Rajen0
Volkswagen Will Import Bugatti And Rimac Vehicles Into America
After acquiring Bugatti long ago, Volkswagen is now flexing its ties with Rimac
It is no secret that the Volkswagen Group owns Bugatti but now officials from the brand have said that the Volkswagen Group of America has signed up to import and distribute Bugatti and Rimac vehicles and this move will allow for an evolved dealer network that combines the best of Bugatti and Rimac with the scale of Volkswagen.
The deal was struck during Monterey Car Week and Volkswagen Group of America CEO Pablo Di Si said, “We’re thrilled to continue distributing Bugatti vehicles through our newly-signed agreements.”
Moreover, while French hypercars, (yes, Bugatti is a French brand) are nothing new, he also noted the company is “excited that we will [now] import and distribute Rimac models through this collaboration, providing even more variety for our customers.”
Volkswagen added the agreement “strengthens existing synergies between the pinnacle of the internal combustion engine world and the pinnacle of the electric vehicle world.” Furthermore, Sascha Doering’s role as COO of Bugatti America will be expanded to include Rimac to reflect this move.
Speaking of which, Bugatti Rimac CEO Mate Rimac remarked, “For both the Bugatti and Rimac brands, the U.S. is the strongest single market in the world, so it’s important that we curate a sales and ownership experience befitting the extraordinary cars that we’re delivering to customers.”
He added the agreement will allow a “new dealer network in the States to evolve with the enormous experience and resources available to them, allowing us to combine all the best bits of a mass-market sales operation with the bespoke, customer-centric special touches that have become a hallmark of both Bugatti and Rimac brands.”
On top of that, none of this is a surprise as the companies officially announced plans to join forces in 2021. As part of that effort, the Bugatti Rimac joint venture was formed with Rimac in the driver’s seat. This has paved the way for jointly developed models, which should result in cost savings for both automakers.
While Bugatti is already a well established brand in America, Rimac is, still, for the most part, a very underrated brand there and in many parts of the world and since the Volkswagen Group has both the expertise and funds to make Rimac a household name in America, I feel it is only a matter of time before the brand takes off.