Automotive Proton S70

Published on November 4th, 2023 | by Daniel Sherman Fernandez


Proton S70 Selling Price Guesstimate By

The Proton S70 is a rebadged Geely Emgrand which was launched a year ago in the Philippines

Looking at the selling price of the Geely Emgrand in the Philippines where iot was launched a year ago we are taking a guess of RM68,800 to RM79,800 for the variants that will be offered by Proton in Malaysia.

Available in two variants in the Philippine, Comfort and Premium, the 2022 Geely Emgrand selling price starts from PHP798,000 (which is about RM66,000) to PHP908,000 (which is about RM75,000).

Below we share the Philippines press release on the Geely Emgrand and it should be very much the same as the Proton S70 we will be getting in a few weeks time.

PRESS RELEASE: This Geely Emgrand is assembled in Geely’s new Changxing factory which is the advanced 5G smart factory in China, making it achieve unparalleled approach in intelligent vehicle manufacturing. For one, the 100% automation welding operations ensures the gap and flush of the vehicle are less than 3.5mm.

This factory also enables Geely now to adopt the longest roof laser welding instead of spot weld on the Emgrand, increasing its strength by 50% making the vehicle safer. This vehicle manufacturing plant also features leading quality monitoring standards among vehicles in the same class.

The All-New Emgrand adopts the B-segment Modular Architecture which was developed within the Geely Auto Group. This platform was also used for the Coolray and was designed to exceed the criteria for any 5-star NCAP safety ratings. Also, with BMA’s more than 5 million kilometer test mileage, higher reliability

and durability is expected from Emgrand. BMA also enables Emgrand to achieve bigger space with its wide body, better riding comfort, and achieve better control and stability.


The new Emgrand is powered by a new 1.5 liter Dual Continuous Variable Valve Timing normal aspirated engine which delivers 102 horsepower at 5,600 rpm and 142 Nm of torque.

The engine is lightweight due to its all-aluminum alloy cylinder block and is supported by timing chain for maintenance free and a longer life span. The engine is mated with an 8-speed continuous variable transmission (CVT) which delivers better acceleration with less shift shocks and responsive operation.


Geely designers have created a design which evolves on the new generation of fashion which is based on the concept of “polar light and shadow aesthetics” creating the first wide body, low-lying style of the B-segment sedan. Complementing the refined and luxurious character, Geely designers have adopted the new “Energy Pulse” radiator grille.

Emgrand is also equipped with Projector LED headlamps (Premium variant) and, LED daytime running lights that has welcome lights and ‘follow me home’ feature which will give proper illumination when going near or stepping out of the vehicle.

It also has an auto-on feature that allows the headlamps to illuminate when driving conditions gets gloomy. For the rear, sharp rhythmic taillights give more accent to the vehicle. The rear combination lamps feature 190 LED bulbs which projects 3 unique light patterns when you lock or unlock the car.


Inside, you will surely be greeted with comfort and luxury of the Emgrand. For one, seats are made of memory foam with light luxury suede and environment friendly imitation leather material combination (Premium).

The dashboard and door panels are also made of plush and soft cladding materials instead of the usual hard plastic. The steering wheel is also wrapped with constant temperature leather material to ensure that it does not feel hot even if you leave the car exposed under direct sunlight.

The Emgrand guarantees a worthwhile ride for your passengers as it offers the best seating space and large headroom to fit 3 adults comfortably. Generous amounts of storage spaces and a trunk that can accommodate 500L volume with room for more as the rear 60:40 split back seats lay flat. In addition, quieter and relaxing ride is expected as NVH is kept at the minimum level which is even lower than luxury European brands.

Here Is The Proton S70


Geely has incorporated distinct health and safety technologies on the new Emgrand. As various auto brands race against each other towards electrification, connectivity, intelligence and shared mobility, Geely has

also committed itself in developing automobiles that help protect the health of its drivers and passengers. Geely has started to build cars using zero solvent, water-based adhesives that are environmentally friendly and safe for inhalation by its occupants.

The new Emgrand also features a unique Intelligent Scene Air-conditioning System to which aids in deodorizing capability, making the air fresh all the time. This is indeed practical on occasions such as entering the car after being exposed under sunlight for quite some time, not using the car for a long time or just even starting the car in the morning where stuffed air was trapped overnight.

The aircon is also equipped with CN95 filter that ensures that the air going inside the cabin is free from viruses and bacteria.

Apart from the active and passive safety features such as ABS with EBD, Electronic Stability Program, Traction Control, Hill Hold Control, Electric Parking Brake with Autohold, Six Airbags (Premium), the Emgrand features 3 ultra-sonic reversing radars and high definition wide angle reverse camera (Premium), Real-time Temperature and Pressure Tire Monitoring System and now a unique Rear Intelligent Monitoring System that gives you a reminder to check the rear seats before getting off the car.

This alert proves to be useful in situations when you have to load something on the rear seat just before driving off and ensure that you don’t forget it after you arrive at your destination.

In terms of driver information and entertainment, Emgrand (Premium) supports a 12.3 inch digital meter which has 3D interface and high-definition display that supports various driving information.

Meantime, an 8-inch HD central screen is also standard to support entertainment and control of functions of the car such as shifting driving modes from Eco, Comfort or Sport, opening, and closing of the sunroof (Premium) and accessing other intelligent features of the aircon.

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