Published on January 18th, 2024 | by Subhash Nair0
Lamborghini Managed To Hit 10K Sales In 2023 On 60th Anniversary
A Record-Breaking Year for Automobili Lamborghini and a Glimpse into the Electric Future
In the monumental year of 2023, marking the 60th anniversary of its inception, Automobili Lamborghini achieved a historic milestone that will forever be etched in the annals of its legacy. For the first time in its storied history, the House of Sant’Agata Bolognese proudly delivered over 10,000 cars in a single year, solidifying its stature as a global automotive powerhouse.
The final tally of 10,112 cars showcased an impressive +10% increase over the previous year, underscoring the consistent growth trend Lamborghini has enjoyed over the past several years. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed his pride, stating, “Surpassing the 10,000-car delivery mark is a true source of pride for the whole company. This success is a testament to the commitment and teamwork of everyone involved, setting the stage for more exciting challenges in 2024.”
Global Distribution and Market Insights
The distribution of vehicles displayed a balanced growth pattern across three major regions. EMEA led the way with a remarkable 14% increase, totaling 3,987 cars, closely followed by the Americas with a 9% rise (Total: 3,465), and APAC showing a 4% uptick (Total: 2,660). The United States maintained its position as the top market, receiving 3,000 cars, with Germany, China, and the United Kingdom closely trailing behind.
Model Split and Noteworthy Records
The Urus Super SUV continued its dominance, with 6,087 vehicles delivered, reaffirming its status as a key contributor to Lamborghini’s success. The Huracán achieved another notable record, with 3,962 cars delivered, while 63 V12-equipped vehicles, including the last 12 Aventadors and 51 Few-Offs, added a touch of exclusivity to the lineup.
Electrifying the Future: Lamborghini’s Vision for 2023 and Beyond
Beyond the remarkable delivery numbers, 2023 marked a significant year for Lamborghini with the launch of the Revuelto – the first V12 High-Performance Electrified Vehicle (HPEV) hybrid super sports car. This groundbreaking model, with orders already extending into late 2026, exemplifies Lamborghini’s commitment to innovation and sustainability.
As part of the electrification plan Direzione Cor Tauri, Lamborghini unveiled the Lanzador concept car, offering a visionary glimpse of the brand’s fourth all-electric model. Additionally, the SC63, a racing car in the LMDh category, is set to compete in the FIA World Endurance Championship and the IMSA WeatherTech Sportscar Championship from 2024.