Automotive Chery

Published on June 19th, 2024 | by Sounder Rajen


Chery Malaysia Announces Support For Local Athletes Heading To Paris

Medal winners will also be getting new Chery cars as a gift from the brand

Chery Malaysia proudly announces its unwavering support for the local athletes set to compete in the upcoming Paris Games next month. These athletes, who have demonstrated unparalleled dedication and perseverance in their rigorous training regimes, embody the spirit of Malaysian sportsmanship. 

Chery Malaysia is eager to rally behind them as they embark on their quest for glory on the international stage. Leo Chen, President of Chery Auto Malaysia, expressed confidence in the athletes’ preparations, acknowledging the immense effort and countless hours they have invested. 

Moreover, Chen remarked, reflecting the nation’s collective aspirations, “We recognize the sacrifices they’ve made to reach this level of competition. This year, we hold high aspirations that Malaysia will clinch the coveted gold medal.” 

In a gesture of appreciation and motivation, Chery Malaysia has announced a significant reward scheme for medal-winning athletes. Gold medalists will drive home in the spacious seven-seater Tiggo 8 Pro, while silver medalists will be awarded the cutting-edge all-electric Omoda E5, and bronze medalists will receive the Tiggo 7 Pro, designed for both style and functionality. 

The announcement of this partnership was also made during a special event attended by distinguished figures including Datuk Stuart Ramalingam, CEO of the Malaysian Football League and Coordinator of the Road to Gold Programme, Yin Tongyue, Chairman of Chery Automobile Co., Ltd, and Zhang Guibing, President of Chery International. 

On top of that, their presence underscored the significance of this collaboration in fostering national pride and supporting the athletes’ pursuit of excellence. Abdul Rashid Yaakub, Director-General of the National Sports Council, expressed gratitude for Chery Malaysia’s commitment to recognizing and rewarding sporting achievements. 

“We are delighted with Chery Malaysia’s pledge to incentivize Malaysian athletes at the upcoming Olympics in Paris. This initiative will undoubtedly inspire our athletes to deliver exceptional performances and uphold the country’s sporting legacy.” remarked Yaakub.

What’s more, beyond Malaysia, the Chery Group is also extending its support to athletes from various nations participating in the upcoming games, reflecting its global commitment to sports and community engagement. In Malaysia, Chery has organised a series of activities, including viewing parties, to unite fans in cheering on their national heroes.


Leo Chen concluded with a message of unwavering support to the Malaysian contingent, promising, “Chery Malaysia stands steadfast in backing our athletes every step of the way. Your determination and achievements will resonate across the nation, inspiring future generations of Malaysian athletes.”

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