So it appears Denmark managed to keep its economy more stable than Malaysia in 2024
Denmark’s car market remained steady in 2024, with 173,900 new passenger cars sold, nearly matching the 173,800 units sold in 2023. However, the industry is still far from its peak, as it continues to trail behind the 226,000 cars sold in 2019, reflecting a shift in market dynamics and consumer preferences.
Volkswagen Group strengthened its position in Denmark, securing a dominant 28.7 percent market share. This growth came at the expense of competitors such as Stellantis and Tesla. Stellantis saw a significant decline, with its market share dropping from 11.9 percent to 9.3 percent.

Moreover, Tesla also faced challenges, as its once-commanding 12.9 percent share fell to 9.2 percent, signaling a shift in consumer interest and brand performance. Hyundai-Kia also experienced a downturn, although their decline was not as steep. While the transition to electric vehicles (EVs) has been gradual, Denmark continues its transformation into a prominent hub for EV adoption.
Despite the slow pace of change, the growing trend of eco-conscious consumers seeking greener alternatives is clear. The Tesla Model Y managed to maintain its leadership as Denmark’s top-selling car in 2024. However, its dominance was not without complications, as sales of the popular electric SUV dropped by a staggering 42 percent.
On top of that, this decline in sales highlights the growing competition in the EV market and the challenges faced by Tesla in maintaining its market share. Volkswagen’s ID.4 made a notable impression in the electric vehicle segment. Despite its strong push, Tesla still nearly doubled Volkswagen’s sales in this category.

While the ID.4 has gained traction with its stylish design and advanced technology, Tesla continues to hold a significant lead in Denmark’s electric car market. In conclusion, Denmark’s car market in 2024 shows stability in overall sales but reveals a shift in consumer behavior and brand performance.
Volkswagen Group’s strong market share growth and the rise of electric vehicles suggest an evolving landscape, with competition intensifying between traditional automakers and electric vehicle giants. As Denmark continues its journey toward becoming a green driving hub, the impact on the market share and sales dynamics will be interesting to monitor in the years ahead.