Jetour’s 2026 Auto China showing was headlined by brand ambassador Alan Walker.
Global automotive brand JETOUR recently amplified its “Travel+ Music” strategy by featuring brand ambassador and EDM superstar Alan Walker at the JETOUR international conference in Beijing, held alongside Auto China 2026.
The collaboration fuses the freedom of electronic music with the spirit of adventure, cementing JETOUR’s vision to craft vehicles that inspire exploration.
Walker, who officially became the global brand ambassador in early 2025, was a central figure at the April 2026 conference in Beijing, where he performed at an exclusive welcome dinner. This high-profile appearance aligns with the partnership’s focus on cultural co-creation and reaching a global, youthful audience.
The celebration of adventure extends digitally through the “Travel Worldwide” campaign, which prominently features the artist and the brand. To encourage user participation, JETOUR launched the popular “#TravelWorldwide” contest. Running from April 21 to May 5, 2026, the digital initiative invited users to create and share their own travel videos set to Alan Walker’s signature music, perfectly embodying the “Travel+ Music” lifestyle. The collaboration between Alan Walker and Jetour extends to vehicle promotions. He’s often brought in for vehicle debuts and promotion such as the campaign for the JETOUR G700 SUV.
JETOUR also took the opportunity to showcase SOUEAST together for the first time. SOUEAST’s current model lineup consists mostly of rebadged and restyled Jetour products, such as the Soueast S06 (Jetour Dashing), S07 (Jetour X70 Plus), S08 (Jetour X70L), S09 (Shanhai L9). Soueast has yet to launch in Malaysia but is strongly rumoured to be on the way. Right now, Jetour has the three models available in Malaysia with the T2 being the latest and a very popular model.
