As Proton e.MAS officially claims the title of the nation’s leading electric vehicle brand, the brand is launching a nationwide campaign to reward the growing community of EV adopters.
Proton e.MAS has solidified its position as the premier electric vehicle brand in Malaysia. Industry data for 2026 reveals a commanding performance for the national sub-brand, which now accounts for one out of every two new EVs sold across the country.
Unprecedented Sales Momentum
The brand’s rise to the top is spearheaded by two standout models that have resonated deeply with Malaysian consumers:
- Proton e.MAS 5: Having surpassed 5,000 deliveries in just the first two months of 2026, the e.MAS 5 has made history as the first electric vehicle to break into the overall Top-5 best-selling vehicles in Malaysia.
- Proton e.MAS 7 PHEV: The brand’s latest plug-in hybrid offering has recorded over 3,500 bookings in its first six weeks, proving that there is a strong appetite for versatile, “dual-powered” mobility.
Beyond showroom success, the brand has demonstrated its engineering mettle on the regional stage. The e.MAS 7 was recently utilized as an official vehicle for the ASEAN Summit and successfully completed the 10,432km ASEAN Unity Drive, a grueling cross-border journey that proved the endurance of the platform under real-world conditions.
“Tell Us Why We’re #1” Social Contest
To commemorate this market leadership, PRO-NET (the distributor for Proton e.MAS) is inviting the public to participate in the “Tell Us Why We’re #1” social media contest. Running from 24 March to 14 April 2026, the initiative aims to highlight the reasons behind the brand’s popularity while giving back to the community.
Malaysians can stand a chance to win RM100 Touch ’n Go eWallet Reload PINs by following three simple steps:
- Follow the official Proton e.MAS social media accounts on Facebook, Instagram, or TikTok.
- Comment on the official contest post with one reason why they believe the brand has secured the No.1 spot.
- Tag three friends and include the hashtag #ProtonEMASNo1EV.
Ten winners will be selected weekly throughout the campaign period, with announcements made via the brand’s official social channels.
The Path to Sustainable Mobility
The success of Proton e.MAS represents a broader shift in the Malaysian automotive industry toward a sustainable, tech-driven future. Supported by an aggressively expanding network of 3S and 4S centers, the brand is ensuring that its leadership is built on more than just sales numbers, but also on a robust after-sales ecosystem that provides long-term reliability for its users.
As the nation moves closer to its green energy targets, the dominance of a national brand in the EV sector suggests that the transition to electric power is no longer a niche trend, but a mainstream reality for Malaysian motorists.
