Hard to believe but 3 years has passed since Chery Malaysia re-entered the market.
Exactly three years after re-entering the local market in 2023, Chery Malaysia has firmly established itself as a major powerhouse in the country’s automotive landscape. Through aggressive dealer expansion, localized assembly, and community-driven initiatives, the brand has demonstrated its deep, long-term dedication to Malaysian motorists.
Today, Chery’s footprint boasts 60 dealerships nationwide and a comprehensive portfolio of 10 distinct vehicle models. The latest flagship addition, the newly launched Chery Tiggo 9 premium SUV, completes a diverse lineup designed to offer advanced technology, robust safety, and exceptional value.
The RM2.2 Billion Chery Smart Auto Industrial Park
A defining crown jewel in Chery’s localization strategy is the rapid development of the Chery Smart Auto Industrial Park located in Lembah Beringin, Selangor.
Following the successful topping-out ceremony of its initial construction phase, this massive facility is officially on track to become Chery’s premier vehicle assembly hub in Malaysia. Beyond creating high-value jobs and strengthening local tier-one manufacturing capabilities, the manufacturing park is positioned to act as a strategic export springboard for Chery’s broader right-hand-drive ASEAN operations.
Global Momentum Welcoming Fair Market Competition
The explosive growth witnessed in Malaysia directly mirrors Chery’s accelerating global trajectory. Heavily backed by relentless investment in research and development, smart manufacturing, and cutting-edge propulsion systems, Chery Group remains one of the world’s fastest-growing automotive marques, serving millions of drivers across more than 120 countries.
Notably, the brand holds the record as China’s number-one passenger vehicle exporter for 22 consecutive years.
“The Chery Group believes that the automotive industry thrives on competition, and the group welcomes fair competition,” the company stated in a press release. “Ultimately, the strongest endorsement of any brand comes from its customers whose confidence in its products will continue to be the backbone of its growth.”
Fostering Communities and Responsible Growth
Chery’s corporate philosophy balances commercial scaling with genuine community support and strict Environmental, Social, and Governance (ESG) accountability:
- The WCWL Community Network: Through its global and local “With Chery With Love” (WCWL) owner platform, the brand directly connects thousands of local customers through lifestyle events, family meetups, and community activities.
- Mangrove Ecosystem Restoration: Earlier this year, Chery teamed up with the International Union for Conservation of Nature (IUCN) and the Malaysian Nature Society (MNS) to launch Cherish the Nature. This 18-month environmental restoration program actively protects the ecologically sensitive North-Central Selangor Coastline through regular community mangrove planting.
- Disaster Relief Assistance: Demonstrating its community-first approach, Chery responded to the 2025 fire incident in Putra Heights, Selangor, by swiftly deploying a fleet of 50 courtesy vehicles to affected residents for a full month to handle their primary mobility needs.
As Chery moves forward, its upcoming operational phases will center heavily on expanding its local energy vehicle portfolio, raising aftersales ownership standards, and cementing Malaysia as a prominent hub for the future of regional mobility.
Motorists and prospective car buyers looking to explore the 10 available vehicle models, book test drives, or locate their nearest authorized 3S center can access information via the brand’s official landing page at www.chery.my.
